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Coffee as Culture

Imran Ali Malik

Coffee as Culture is a Sunday morning newsletter about the ideas, people, and histories shaping coffee.

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues9Founded2 years agoLast Issuea year ago
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coffeeasculture.com
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Latest Issues

What Do We Call This Era of Coffee?

Coffee has never been better.

Farmers are designing flavor, scientists are reshaping fermentation, importers are curating innovation. And yet for most people, coffee has never felt more confusing. Words like “specialty,” “craft,” or “sing...

a year ago
14
2

Taste > Intelligence: A Small Guide to Cultivating Taste (with Coffee as Teacher)

“Taste is the new intelligence” has become something like common wisdom lately—you see it everywhere from tech Twitter to design blogs. The idea being that when AI can generate infinite content, human judgment about what deserves attention...

a year ago
6

The Nine-Seat Lesson

We talk a lot about “craft” in coffee.

But it’s rare to see it in its purest form — when every movement, every decision, every second is in service of the cup in front of you.

But last year, I tasted it. And now I know what a café can be....

a year ago
3

Coffee Is Not Wine

After my last post about the $30,000-a-kilo auction, I’ve been thinking about what luxury actually means in coffee, and why so many of us keep getting it wrong.

I see people in our industry who seem to desire a future where coffee works li...

a year ago
11
2

$30,204 a Kilo: What the World’s Most Expensive Coffee Really Tells Us

This week, the Best of Panama auction set a new record.
$30,204 for a single kilogram of coffee.

The buyer, Julith Coffee in Dubai, paid US $604,080 for a 20-kilo lot from Hacienda La Esmerelda — a washed Geisha scoring 98/100, the hi...

a year ago
16

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  • Imran Ali Malik

    I came to coffee for what it makes possible—stillness, conversation, a sense of welcome. Coffee as Culture is where I write about design, hospitality, and how we shape spaces that shape us.

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