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Cognitive Fingerprint™

Max Bernstein

Cognitive Fingerprint™ is a Substack about using AI to reveal the hidden patterns that make human expertise valuable and irreplaceable.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues101Founded2 years agoLast Issue10 days ago
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Latest Issues

Why I am giving up $11,000 on a bet of a bigger goal

I'm taking the paywall off this newsletter.

Every post is free now, including the entire archive.

That screenshot shows about $11,000 in annualized revenue. I’m choosing to give that up and I’m also paying over $1,200 to refund the unuse...

10 days ago
9
1

Why You Can’t Explain What You’re Best At

Before you start reading, let’s play a game. It will take ten seconds.

Read the following. After you’ve done that, cover the letters with your hand and say them out loud (or in your head) in the same order.

I A B U F M C I S B A I

Do it...

21 days ago
5

You're Building Strategy Around the Wrong Problem

I used to think I needed a bigger audience.

That was the problem, right? If I just had more people on my list... more followers... more eyeballs. Then everything else would work.

So I did what everyone does.

Lead magnets. Content everywh...

2 months ago
5
1

Build Your First Codex Workspace From Scratch

The article below is primarily AI generated but the video is me. A human.

Full video + guide

I opened a new folder on my desktop and called it “NewMax”. Then I told Codex to leave my existing work out of it.

I wanted to show what star...

2 months ago
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How to Train AI to Think Like You

Michael Stelzner said something on his show that made my ears perk up. He was talking about those one-on-one calls where he feels like he's in "a little zone" and "gold comes out." He wishes a camera had been running, because he already kno...

2 months ago
1

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  • Max Bernstein

    I make invisible expertise visible | Extract the systems behind your success | Creator of Cognitive Fingerprint™

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