con Propósito
Enrique BurgosUna newsletter sobre cómo el marketing, la comunicación y el CRM pueden impulsar sostenibilidad, inclusión y propósito real en las empresas.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 41 | Subscribers | Read | conproposito.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Por qué medir el retorno del propósito es clave para el éxito sostenible
El propósito corporativo se ha tratado muchas veces como un activo reputacional: una frase inspiradora, una campaña de marca, una promesa en la web. Pero si no se mide, no se gestiona. Y si no se gestiona, no cambia nada.
Casos de empresas con propósito (III): Veja
La mayoría de empresas hablan de propósito en sus memorias de sostenibilidad. Veja lo cosió en la suela de sus zapatillas antes de vender un solo par.
5 señales de que tu cultura organizacional traiciona tu propósito de marca
Hay una escena que se repite en casi todas las organizaciones con las que trabajo. En la sala de juntas, el propósito de marca suena perfecto. En el pasillo, nadie sabe bien qué significa eso para su trabajo del martes. Y en Glassdoor, los ...
Cómo medir el impacto social (de verdad): más allá del reporting superficial
En los últimos años, la medición de impacto social se ha convertido en una práctica casi obligatoria. Todas las organizaciones hablan de indicadores, métricas y resultados. Publican informes, dashboards y memorias ESG cada vez más sofistica...
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Authors
The writers behind this newsletter.
Senior Marketing Advisor | Social impact | Digital | CRM | Startup Mentor | #ExCocaCola
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