Inteligencia Artificial en Marketing, Comunicación y Experiencia de cliente. Lecturas escogidas y reflexiones con hilo fino, para profesionales exigentes. Cada domingo en tu buzón.
Platform | Substack | Pricing | Only free issues | Publishes | Weekly |
---|---|---|---|---|---|
Issues | 82 | Subscribers | Read | intel.goodrebels.com |
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Si quieres saltarte el off-topic inicial y escuchar el artículo de hoy en modo podcast (en español) este es el audio que he creado con NotebookLM.
Los métodos cualitativos utilizados tradicionalmente para sondear las opiniones de los consumidores (encuestas, focus groups, entrevistas personales, dinámicas de grupo, etc) son técnicas complejas y a menudo costosas, que requieren de plan...
Hemos tenido otra semana de eventos y debates intensos alrededor de la IA. Para estar en el año dos a.C. (after ChatGPT) y a punto de comenzar el tercero, detecto aún mucho interés, y sin duda, mayor expectativa de resultados concretos y co...
Hace años escribí un largo artículo hablando del declive de la industria publicitaria tradicional. Me trajo algún que otro pescozón en su día, pero en conversaciones privadas con veteranos de la industria todos me reconocían la mayor. Nadie...
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Good Rebel
Co-fundador de @foxize, profesional digital desde 1999. Profesor vocacional. Pensador de modelos. Primum vivere deinde philosophari
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