Reletter
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Rebel Intel

Fernando Polo, Titonet

Inteligencia Artificial en Marketing, Comunicación y Experiencia de cliente. Lecturas escogidas y reflexiones con hilo fino, para profesionales exigentes. Cada domingo en tu buzón.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues82SubscribersRead intel.goodrebels.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

¿Es imparable la comoditización de la inteligencia artificial?

Si quieres saltarte el off-topic inicial y escuchar el artículo de hoy en modo podcast (en español) este es el audio que he creado con NotebookLM.

7 days ago
9
5

El papel de los LLMs en la investigación de mercado.

Los métodos cualitativos utilizados tradicionalmente para sondear las opiniones de los consumidores (encuestas, focus groups, entrevistas personales, dinámicas de grupo, etc) son técnicas complejas y a menudo costosas, que requieren de plan...

14 days ago
12
5

Más y mejores líderes: el papel de la IA en el liderazgo.

Hemos tenido otra semana de eventos y debates intensos alrededor de la IA. Para estar en el año dos a.C. (after ChatGPT) y a punto de comenzar el tercero, detecto aún mucho interés, y sin duda, mayor expectativa de resultados concretos y co...

21 days ago
16
1

De la publicidad a la experiencia: la tecnificación de la creatividad.

Hace años escribí un largo artículo hablando del declive de la industria publicitaria tradicional. Me trajo algún que otro pescozón en su día, pero en conversaciones privadas con veteranos de la industria todos me reconocían la mayor. Nadie...

a month ago
14
0

Authors

The writers behind this newsletter.

  • Fernando Polo

    Good Rebel

  • Titonet

    Co-fundador de @foxize, profesional digital desde 1999. Profesor vocacional. Pensador de modelos. Primum vivere deinde philosophari

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