Rebel Intel
Fernando Polo, Carlos CorredorInteligencia Artificial en Marketing, Comunicación y Experiencia de cliente. Lecturas escogidas y reflexiones con hilo fino, para profesionales exigentes. Cada domingo en tu buzón.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 126 | Subscribers | Read | intel.goodrebels.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
El dilema del CMO: eficiencia vs humanidad.
El optimismo reina entre los directores de marketing con respecto a la IA generativa: el 80% se muestra positivo y confiado ante el potencial de la tecnología, mencionando abundancia de pilotos con éxito y la constante aparición de nuevas h...
GEO: entendiendo el impacto de las fuentes en la visibilidad de las marcas.
Desde Good Rebels (y también desde el Foro IA) llevamos más de dos años estudiando el impacto de los motores de búsqueda IA (Perplexity, ChatGPT, AI Overview de Google) en la visibilidad de las marcas. Lo que empezó como una hipótesis de tr...
Más Substack y menos Twitter.
Tengo la cabeza en ebullición así que me salto hoy el programa y le pido disculpas a Carlos, mi compi de newsletter. Arrancamos la última semana de un verano que me ha dejado más desubicado que de costumbre. Cuando echo la vista atrás, suel...
La "agentización" de la web y el eCommerce.
Jakob Nielsen vaticinaba hace unos meses el fin de la UX/UI tradicional, fulminada por una internet acaparada por los agentes IA. Nielsen venía a preguntarse, con cierto dramatismo, que a quién rayos le importaría en unos años la estética o...
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Authors
The writers behind this newsletter.
CEO Good Rebels y Presidente Foro IA. Ingeniero industrial con experiencia en operaciones, negocios digitales y marketing.
Soy investigador y comunicador digital, con más de 20 años explorando cómo la tecnología transforma negocios y relaciones. En Rebel Intel conecto datos y tendencias para reflexionar sobre el impacto de la IA en Marketing, Comunicación y CX.
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