Consume Your Own Tech Investing
Benjamin TanCovering the intersection of psychology, investing, and the consumer and technology sectors. Written by investor and mental health tech entrepreneur Benjamin Tan, who holds a master’s degree in clinical mental health counseling.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 91 | Subscribers | Read | consumeyourowntechinvesting.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Trupanion: Mispriced Coverage
The pet insurance category is underpenetrated; Trupanion’s margins are normalizing. Yet, the current valuation reflects neither.
Project 350K: A Review of My 2025 Traditional IRA Performance
Project 350K: A mid-year review was posted in June 2025
The Trade Desk’s Existential Crossroads
The Trade Desk ( ) has long been the open internet’s counterweight to the walled gardens — an advertising platform built on transparency, neutrality, and scale. For years, that narrative justified a premium valuation. But in the wake of Ju...
REPOST: What is Quality?
In the whirlwind of life lately—parenting, graduate school, startup building, and book launch—I haven't had time to write a fresh October piece. But perhaps that is a good excuse to revisit two earlier posts I remain proud of.
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Authors
The writers behind this newsletter.
Author of Suit Yourself, Benjamin Tan combines his growing expertise in clinical psychology, portfolio management, and years of experience in banking/buy-side (Credit Suisse, UBS, Oaktree) to write about investing behaviors.
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