Consume Your Own Tech Investing
Benjamin TanCovering the intersection of psychology, investing, and the consumer and technology sectors. Written by investor and mental health tech entrepreneur Benjamin Tan, who holds a master’s degree in clinical mental health counseling.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 93 | Founded | 4 years ago | Last Issue | 15 days ago |
| Active | |||||
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consumeyourowntechinvesting.comLatest Issues
Trupanion: Recovery Is Real, and the Story Is Narrower Now
Trupanion’s () latest quarter (Q1 2026) did not change the story so much as clarify it. This is no longer the old hypergrowth pet insurance darling that could do no wrong. It is a more mature, more disciplined business rebuilding credibilit...
Most Investing Mistakes Are Not Analytical
Over time, I have come to realize that many of the biggest mistakes investors make—myself included—are not analytical. They are behavioral. They come from misalignment between who we are and how we invest.
- Some people freeze, waiting f...
Trupanion: Mispriced Coverage
The pet insurance category is underpenetrated; Trupanion’s margins are normalizing. Yet, the current valuation reflects neither.
If you have read my book Suit Yourself, you will know that Enneagram Type Fives gravitate toward the complex a...
Project 350K: A Review of My 2025 Traditional IRA Performance
Project 350K: A mid-year review was posted in June 2025
At the beginning of 2025, I set a goal for my Traditional IRA: to grow it to $350,000 over a 10-year period, as outlined in parts 1, 2, and 3. Since I already have most of my net wort...
The Trade Desk’s Existential Crossroads
The Trade Desk ( ) has long been the open internet’s counterweight to the walled gardens — an advertising platform built on transparency, neutrality, and scale. For years, that narrative justified a premium valuation. But in the wake of Ju...
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Authors
The writers behind this newsletter.
Author of Suit Yourself, Benjamin Tan combines his growing expertise in clinical psychology, portfolio management, and years of experience in banking/buy-side (Credit Suisse, UBS, Oaktree) to write about investing behaviors.
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