
Le canard qui cause stratégie & création de contenus B2B.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 54 | Subscribers | Read | contentmachine.substack.com |
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Pendant que Jean-Arthur et Micheline s’écharpent à coups de posts LinkedIn sur la capacité de l’IA à produire du contenu “full valeur” (chacun bien campé dans son camp, évidemment), la véritable transformation, elle, se déroule ailleurs, tr...
Le mois dernier, je me suis bookmarké un petit article que j’ai trouvé ma foi assez cocasse : aux USA, même les étudiants en cinéma n’arrivent plus à regarder un film jusqu’au bout.
Depuis quelques mois, j’ai passé une quantité de temps ma foi assez indécente à barboter dans le cambouis de plusieurs stratégies de contenus.
95% des entreprises n’ont toujours aucun retour financier mesurable de leurs investissements en IA.
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