Content Machine - La newsletter
AlexLe canard qui aide les marketers B2B à reconnecter leurs contenus aux décisions commerciales.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 59 | Founded | 2 years ago | Last Issue | 5 days ago |
| Active | Language |  French | |||
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contentmachine.substack.comLatest Issues
⚰️ Comment SURVIVRE aux AI Overviews ?
Ça fait maintenant plus de 20 piges que les entreprises remplissent leurs blogs avec une discipline qui force le respect.
Elles publient des “guides complets”, des “5 choses à savoir sur”, des définitions longues comme un dimanche de fianç...
✨ Vos contenus sont clairs, et c’est bien le problème
Si vous pensez qu’un bon argument, correctement formulé et posé au bon endroit dans une jolie landing suffit à faire progresser une décision, vous vous plantez dans les grandeurs largeurs.
Sinon, ça reviendrait à dire que vos prospects son...
🛑 Vos contenus ne sont plus lus : ils sont interprétés
16h47, quelque part dans un open space que pue la sueur rance.
Un CMO ouvre son dashboard pour la 57ème fois, l’œil humide d’espoirs mal placé ; le trafic organique baisse toujours, les impressions LinkedIn font un somme, les leads ressemb...
👁️ C'est officiel, ChatGPT surveille vos conversations
C’est fou le nombre de boîtes qui parlent de l’IA générative comme d’un formidable petit stagiaire sous amphets : rapide, docile, disponible, capable de pondre un résumé, trois posts LinkedIn et une landing vaguement chiadée en 5 minutes....
💀 Elle parle à son fils tous les jours ; il est mort depuis un an
Vous pensiez que le contenu servait seulement à informer ou à persuader des gonzes au détour d’une page web ? Ben mauvaise nouvelle : il commence depuis quelque temps à remplacer aussi les macchabés.
Je suis dernièrement tombé sur cet arti...
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