Posts about the future of content and brand marketing.
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It’s easy to default to English as the primary—and maybe the only—language you do business in when you’re targeting North America and Western Europe. But SaaS businesses more often than not serve customers globally.
Listen on Spotify or Apple Podcasts.
When my guests and I discussed a theme for this episode, we decided on persona-driven copy and content vs top-down marketing. What this means: if your messaging and content strategies are based on high-level personas as opposed to deep mark...
I recently spoke to Andrew Nicoletta, Senior Manager of Content Marketing at ServiceTitan, and Cecilia Li, Content Marketing Manager at NexHealth, about content marketing strategies when you’re targeting small businesses.
The writers behind this newsletter.
Senior Content Strategist for a global SaaS company and Freelance Brand Consultant
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