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Artwork for Content Marketing Is Dead

Content Marketing Is Dead

EJ Brown

Posts about the future of content and brand marketing.

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

More than Translation: Content Localization in SaaS

It’s easy to default to English as the primary—and maybe the only—language you do business in when you’re targeting North America and Western Europe. But SaaS businesses more often than not serve customers globally.

5 months ago
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It’s Not Just ChatGPT: SEO Is Rapidly Evolving

Listen on Spotify or Apple Podcasts.

a year ago
0
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Segments > Personas and Aligning Your Customer and Website Strategy

When my guests and I discussed a theme for this episode, we decided on persona-driven copy and content vs top-down marketing. What this means: if your messaging and content strategies are based on high-level personas as opposed to deep mark...

a year ago
0
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Content Strategies to Target SMBs

I recently spoke to Andrew Nicoletta, Senior Manager of Content Marketing at ServiceTitan, and Cecilia Li, Content Marketing Manager at NexHealth, about content marketing strategies when you’re targeting small businesses.

a year ago
1
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Authors

The writers behind this newsletter.

  • EJ Brown

    Senior Content Strategist for a global SaaS company and Freelance Brand Consultant

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