Content Marketing Is Dead
EJ BrownPosts about the future of content and brand marketing.
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 10 | Founded | 3 years ago | Last Issue | 2 years ago |
| Active | |||||
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contentmarketingisdead.comLatest Issues
More than Translation: Content Localization in SaaS
It’s easy to default to English as the primary—and maybe the only—language you do business in when you’re targeting North America and Western Europe. But SaaS businesses more often than not serve customers globally.
And if they fail to ser...
It’s Not Just ChatGPT: SEO Is Rapidly Evolving
Listen on Spotify or Apple Podcasts.
Gone are the days when a good SEO strategy amounted to keyword-optimized blog posts and technical optimization to make your website load faster. Search optimization is getting much more complicated and...
Segments > Personas and Aligning Your Customer and Website Strategy
When my guests and I discussed a theme for this episode, we decided on persona-driven copy and content vs top-down marketing. What this means: if your messaging and content strategies are based on high-level personas as opposed to deep mark...
Content Strategies to Target SMBs
I recently spoke to Andrew Nicoletta, Senior Manager of Content Marketing at ServiceTitan, and Cecilia Li, Content Marketing Manager at NexHealth, about content marketing strategies when you’re targeting small businesses.
ServiceTitan serv...
Balancing Brand Voice, Beauty, and Usability in Content and Design
One of the most difficult challenges in content marketing is finding that sweet spot where you’re talking on your ICP’s level. You’re neither over-explaining concepts they find too basic nor going over their heads.
But that’s just the begi...
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Authors
The writers behind this newsletter.
Senior Content Strategist for a global SaaS company and Freelance Brand Consultant
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