Content This
Irene HulmeA deep dive into media, content, storytelling, and the creators shaping culture.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 16 | Founded | a year ago | Last Issue | 13 days ago |
| Active | |||||
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contentthis.substack.comLatest Issues
The Kyle Experiment Begins
Thanks for following Content This. I’ve launched a new publication, The Kyle Experiment, focused on one of the most interesting media stories happening in Australia right now: what happens when Kyle Sandilands builds a media business around...
You buy Kyle, it’s the only way you get Kyle
When barrister, Scott Robertson SC, told the Federal Court in April that “if you buy Kyle, you get Kyle,” he was defending a single proposition: that the on-air persona ARN Media had paid for was inseparable from the man. The argument was...
Contemporary Hit Radio is Dead.
Contemporary Hit Radio didn't die in a dramatic explosion. It bled out slowly, starting with streaming in the late 2000s. Now, in 2025, the format has flatlined.
The numbers tell the story.
As early as 2020, ‘CHR: Contracting Hit Radio’...
Triple J: Australia’s Most Successful Failure.
“How deeply, deeply fucking lucky we are in this country to have a RADIO station that galvanises people like triple j does…”
@nickelly.mp3 (via Lachie Pring)
Triple J is having what you might call a moment - and by “moment,” I mean...
If You Only Get One Superpower, Make It This
“If I could give my kids any skill, it would be storytelling—the ability to take a concept, a narrative, and communicate in a compelling way.”
— Professor Scott Galloway, bestselling author and NYU professor.
Dear younger me,
You p...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Content This.
| Subscribers | Engagement | 71 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I’ve spent my career thinking about audiences, talent and what makes media work. I’m fascinated by what Kyle Sandilands is building and what it tells us about where media is heading.
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