Content This
Irene HulmeA deep dive into media, content, storytelling, and the creators shaping culture.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 14 | Founded | a year ago | Last Issue | 8 months ago |
| Active | |||||
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contentthis.substack.comLatest Issues
Contemporary Hit Radio is Dead.
Contemporary Hit Radio didn't die in a dramatic explosion. It bled out slowly, starting with streaming in the late 2000s. Now, in 2025, the format has flatlined.
The numbers tell the story.
As early as 2020, ‘CHR: Contracting Hit Radio’...
Triple J: Australia’s Most Successful Failure.
“How deeply, deeply fucking lucky we are in this country to have a RADIO station that galvanises people like triple j does…”
@nickelly.mp3 (via Lachie Pring)
Triple J is having what you might call a moment - and by “moment,” I mean...
If You Only Get One Superpower, Make It This
“If I could give my kids any skill, it would be storytelling—the ability to take a concept, a narrative, and communicate in a compelling way.”
— Professor Scott Galloway, bestselling author and NYU professor.
Dear younger me,
You p...
The Mushroom Murder Trial Is Bigger Than True Crime. It's A Content Strategy.
Welcome To The Shroom Boom 🍄
Everywhere you look — Apple Podcasts, the Australian Podcast Ranker, and the media coverage about the media coverage — it’s mushrooms, mushrooms, mushrooms.
What started as a news story quickly became a 1...
A Drug Disguised As A Radio Show.
The Onset of Symptoms.
Twelve months ago, I began listening to a breakfast radio show.
Not casually. Not passively.
This was a structured, intentional listen — the kind of preparation one might do for a content podcast called the M...
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Authors
The writers behind this newsletter.
After years of working behind the scenes in media, content, and storytelling, I’m finally sharing insights, ideas, and thoughts that keep me up at night (in the best way). This Substack is for anyone who loves great content.
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