Content This
Irene HulmeA deep dive into media, content, storytelling, and the creators shaping culture.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 14 | Subscribers | Read | contentthis.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Contemporary Hit Radio is Dead.
Contemporary Hit Radio didn't die in a dramatic explosion. It bled out slowly, starting with streaming in the late 2000s. Now, in 2025, the format has flatlined.
Triple J: Australia’s Most Successful Failure.
> “How deeply, deeply fucking lucky we are in this country to have a RADIO station that galvanises people like triple j does…”
If You Only Get One Superpower, Make It This
> “If I could give my kids any skill, it would be storytelling—the ability to take a concept, a narrative, and communicate in a compelling way.”
The Mushroom Murder Trial Is Bigger Than True Crime. It's A Content Strategy.
### Welcome To The Shroom Boom 🍄
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Authors
The writers behind this newsletter.
After years of working behind the scenes in media, content, and storytelling, I’m finally sharing insights, ideas, and thoughts that keep me up at night (in the best way). This Substack is for anyone who loves great content.
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