Copywriting (and other burdens)
Andrew BoultonSmall essays (esslets?) about copywriting, creativity and crumbs of comfort - from the author of 'Copywriting Is: 30-or-so thoughts on thinking like a copywriter'.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 25 | Subscribers | Read | copyandotherburdens.substack.com |
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Latest Issues
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My creativity’s fine, it’s the rest of me that’s blocked
Thinking too hard about how your imagination works, particularly when you depend on it professionally, is a little like examining too closely the mechanics of breathing or walking or falling asleep. There are some things we do where the kno...
How I plan to get my next copywriting job
### I will not join the swarms
My irrational fear of rationales
My irrational fear of rationales – or, a copywriting job I try not to do
The Lengthening – a copywriting horror story
To illustrate the unsuitability of a thing’s duration, it’s sometimes best to use a simple analogy rather than something so detached as seconds and minutes. For example, if I were to tell you that reading this essay will take around the sam...
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Author of Copywriting Is...30-or-so thoughts on thinking like a copywriter (Gasp! Books)
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