Copywriting (and other burdens)
Andrew BoultonSmall essays (esslets?) about copywriting, creativity and crumbs of comfort - from the author of 'Copywriting Is: 30-or-so thoughts on thinking like a copywriter'.
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The impractical practice of practising your copywriting
In a lot of ways, consciously practising your writing is about as much use as a Soda Stream on a pirate ship – and I think the best (and most honest) copywriters will admit the real strides they’ve made were often things that sunk in while...
A copywriter believes
I believe in pencils. I believe in unpretentious pens.
I believe in lightly crossing out a line in case I only realise its brilliance much later.
I believe in scrumpling up paper and tossing it nowhere in particular.
I believe in being a...
You are asked to write a thing...
You agree, because the writing of things is the main thing you do for money.
The client seems nice, but they also seem like the busiest person in the world. The emails you get from them are always friendly but mildly panicked – like they w...
Where do you get your [lack of] ideas from?
Copywriting suffers from an almost total lack of certainties. Whereas pilots and plumbers and pheasant pluckers can all lean upon tried and tested frameworks to solve a common problem, copywriting theory is awash with flukes, long-shots, fa...
Diary of a pitch week
Sometimes, in this job, there is only the job.
That may sound like a maudlin opener to what, I hope, is a jaunty account of a decidedly happy copywriting week – what I mean by it is simply that I have been on a pitch this week and it has b...
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Author of Copywriting Is...30-or-so thoughts on thinking like a copywriter (Gasp! Books)
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