Copywriting (and other burdens)
Andrew BoultonSmall essays (esslets?) about copywriting, creativity and crumbs of comfort - from the author of 'Copywriting Is: 30-or-so thoughts on thinking like a copywriter'.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 33 | Subscribers | Read | copyandotherburdens.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
A creative game about curious reading, intriguing writing and the power of wondering where all this might go…
There’s a game we play in my creativity workshop where I show the group this collection of opening lines. They’re all taken from short stories by Alice Munro, one of the finest ‘openers’ I’ve ever encountered.
Nobody’s saying it’s your fault (but it definitely is)
Between the brain and the billboard, a lot can happen to a line. Sometimes, what began as a mere sapling of an idea can acquire the heft of something more meaningful, usually thanks to good advice that a copywriter was not quite enough of a...
“We’ll all have what she’s having”
A pal of mine, who owns a very cool barbershop, told me how, over the last few years, there’s been a significant swing in favour of the ‘Paul Mescal’ look. Some will come into the shop, boldly brandishing a picture of the young actor and as...
The $600 Million Spud
Being a freelance creative is like trying to captain a submarine from the outside. So much of what’s required of us sits far beyond our immediate talent for the fanciful and the whimsical – talking to clients, arranging a calendar, sending ...
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Authors
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Author of Copywriting Is...30-or-so thoughts on thinking like a copywriter (Gasp! Books)
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