Copywriting (and other burdens)
Andrew BoultonSmall essays (esslets?) about copywriting, creativity and crumbs of comfort - from the author of 'Copywriting Is: 30-or-so thoughts on thinking like a copywriter'.
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Diary of a pitch week
Sometimes, in this job, there is only the job.
That may sound like a maudlin opener to what, I hope, is a jaunty account of a decidedly happy copywriting week – what I mean by it is simply that I have been on a pitch this week and it has b...
Unfortunately…
Writing wise, I would like to have ‘a beat’. A small thematic neighbourhood across which I will meander, twirling my truncheon and frowning at miscreants.
If I did have a beat it may be, through no fault of my own, awkward exchanges with t...
A creative game about curious reading, intriguing writing and the power of wondering where all this might go…
There’s a game we play in my creativity workshop where I show the group this collection of opening lines. They’re all taken from short stories by Alice Munro, one of the finest ‘openers’ I’ve ever encountered.
The point of it all is to rea...
Nobody’s saying it’s your fault (but it definitely is)
Between the brain and the billboard, a lot can happen to a line. Sometimes, what began as a mere sapling of an idea can acquire the heft of something more meaningful, usually thanks to good advice that a copywriter was not quite enough of a...
“We’ll all have what she’s having”
A pal of mine, who owns a very cool barbershop, told me how, over the last few years, there’s been a significant swing in favour of the ‘Paul Mescal’ look. Some will come into the shop, boldly brandishing a picture of the young actor and as...
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Author of Copywriting Is...30-or-so thoughts on thinking like a copywriter (Gasp! Books)
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