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COUNTERSTATEMENT

We dissect and distill timeless ideas from history, religion, philosophy, media, art, and fashion, to unveil the bedrock truths essential for creating influential creative entities.

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Substack
PricingFreemiumPublishesWeekly
Issues106Founded2 years agoLast Issue9 days ago
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Latest Issues

Your Vision Will Always Outrun You

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“To create is to chase the beauty one has become cursed enough to see. The gap between vision and form is not the failure of art. It is the reason for art. The life of a creator is the endless pursuit of closing...

9 days ago
2

Good Product Is Not Enough

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Most fashion brands get desire wrong because they think it begins with the product.

So they place all their faith in the garment. The fabric, the fit, the silhouette, the reference, the...

16 days ago
1

Stop Making Collections Nobody Asked For

Before you build a collection, prove that one product can create enough desire to make people move, buy, and see themselves inside the world of your brand.

22 days ago
4
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You Need Good Taste. You Probably Don’t Have It Yet.

A personal argument for cultivating taste and how taste is built by looking closely, judging honestly, and refusing to settle.

a month ago
5
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I Have Been Away. Here Is Why.

A note on where I have been, what I have been building, and why Counterstatement is moving closer to a focus on creation, structure, and building brands.

a month ago
3
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  • Counterstatement

    My mission is to dissect and distill timeless ideas from history, religion, philosophy, media, art, and fashion, to unveil the bedrock truths essential for creating influential fashion entities.

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