Coverage to Capital
Paul StolleryCommunications. Funding. Growth.
| Platform |  | Pricing | Only free issues | Publishes | Infrequently |
|---|---|---|---|---|---|
| Issues | 21 | Founded | 4 years ago | Last Issue | 8 months ago |
| Active | |||||
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coveragetocapital.substack.comLatest Issues
🤖 Coverage to Capital x Jack Richards: Proving the link between earned media performance and AI recommendations
Walk into any bookstore and you’ll find the bestsellers displayed at eye level, staff picks scattered throughout, and hidden gems tucked away on bottom shelves. The difference between a book that gets discovered and one that gathers dust of...
🪑 Coverage to Capital x Nikki Dawson: Reclaiming marketing's seat at the table
To (mis)quote the great philosopher Lin Manuel Miranda, every marketing professional wants to be in the room where it happens. But somewhere between the economic uncertainty of recent years and the rise of “fractional” everything, marketing...
⚠️ Coverage to Capital x Roopa Ramaiya: When crisis strikes - preparation, response, and building back
In late 2024, a fintech startup was gearing up for its Christmas party. Come the following Monday, the entire company had been shuttered.
This is the story of Stenn, the latest high-profile example of a startup going from operation to admi...
📏 Coverage to Capital x Henri Servaes: Quantifying PR's Impact on M&A Success
When Professor Henri Servaes began studying intermediaries in M&A transactions, PR wasn't on his radar. As a finance professor at London Business School, he'd spent decades examining how different players impact deal outcomes. But one findi...
🎯 Coverage to Capital x Jessica Zall: Why businesses need to rethink the CMO role
In the race to scale, startups face a critical decision: when is the right time to bring in senior marketing leadership? It's not just about having the budget – it's about being ready to truly capitalise on their expertise. Get the timing w...
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Co-founder and Creative Director of Hard Numbers.
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