Ethicore - Responsible AI for Marketers
Craig McDonoghA Substack encouraging discussion and promoting awareness of AI ethics in Marketing. AI can't be just about the money - or even just about the technology - we need to ensure that we're building this humanity-changing technology responsibly.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 160 | Founded | 8 months ago | Last Issue | 40 hours ago |
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ethicore.substack.comLatest Issues
They’re Booing AI at Graduation Ceremonies
The Wall Street Journal called it “the American rebellion against AI.” Last week, it showed up in commencement ceremonies across the country. Former Google CEO Eric Schmidt was booed. Repeatedly. A real estate executive was drowned out by a...
20 Questions to Ask Before Any AI Deployment
The single most useful thing you can do before committing to an AI deployment is to answer twenty specific questions. Many organizations skip this step, but those that don’t are the ones with something to show the board when something goes...
How Hackers Are Using AI
Last week, Google’s threat intelligence team caught a cybercrime group using AI to build a zero-day exploit. It was the first time Google had caught an AI-generated zero-day in the wild, but it will not be the last. For CMOs who have not th...
One AI to Rule Them All? Maybe Not.
The general-purpose LLM was always a compromise. Now the market is correcting this with dozens of models tuned for specific domains such as medicine, law, finance, cybersecurity, and climate science. The performance case is compelling, but...
OpenAI Beat Elon Musk in Court
A unanimous jury took 90 minutes to dismiss Musk’s case on a statute of limitations technicality. The $150 billion mission accountability question remains unanswered. For CMOs whose organizations are building on OpenAI infrastructure, that...
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Authors
The writers behind this newsletter.
Craig is a marketing executive and AI ethicist with 30+ years in global B2B software. With technical insight into AI and ethics experience at Forma.ai and Imgix, he leads Ethicore Advisors, guiding organizations toward responsible AI adoption.
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