AI Ethics Explained - Ethicore
Craig McDonoghA Substack encouraging discussion and promoting awareness of AI ethics. AI can't be just about the money - or even just about the technology - we need to ensure that we're building this humanity-changing technology responsibly.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 59 | Subscribers | Read | ethicore.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
What CMOs Can Actually Do With AI Right Now
In the last post of the year, I’m taking a high level look at AI in marketing - because most CMOs are either paralyzed by fear of the risks we’ve been documenting in this series, or they’re charging ahead without guardrails and praying noth...
The Hidden Copyright Time Bomb for CMOs
In December 2023, The New York Times sued OpenAI and Microsoft for using “millions” of copyrighted articles to train AI. The Times reported that ChatGPT could generate verbatim copies of articles.
Why Your CMO Belongs on the AI Governance Board
As the year draws to a close, I want to spend this last (work) week focusing on how the role of the CMO is impacted by ethical AI. Even though people mainly think of AI as a technical concern, the impact on marketing can be even more dramat...
When $300 Billion Buys Everything Except Safety
In September 2025, Oracle and OpenAI announced a deal worth $300 billion \- one of the largest technology contracts in history. The agreement requires 4.5 gigawatts of electricity (enough to power 4 million U.S. homes) and will deploy over ...
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Authors
The writers behind this newsletter.
Craig is a marketing executive and AI ethicist with 30+ years in global B2B software. With technical insight into AI and ethics experience at Forma.ai and Imgix, he leads Ethicore Advisors, guiding organizations toward responsible AI adoption.
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