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Ethicore - Responsible AI for Marketers

Craig McDonogh

A Substack encouraging discussion and promoting awareness of AI ethics in Marketing. AI can't be just about the money - or even just about the technology - we need to ensure that we're building this humanity-changing technology responsibly.

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Latest Issues

Why “Ethical AI” Isn’t a Slogan

My friend David Loo and I are sitting down tomorrow for a live webinar, and I want to tell you why I think it’s worth an hour of your morning (or afternoon, depending on where you are).

David is the founder and CEO of 2ndThoughts, and the...

6 days ago
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The EU AI Act Kicks In On Sunday

Article 50 of the EU AI Act takes effect this Sunday, 2 August 2026. Not next quarter. Not when enforcement guidance is finalized. This Sunday.

Ethicore - Responsible AI for Marketers is a reader-supported publication. To receive new posts...

9 days ago

The Builders of AI Just Asked to Slow Down

The statement at pacingthefrontier.com is worth reading in full before reading any analysis of it, including this one. It is eleven sentences long. It says, plainly, that the world’s leading AI companies believe they may be close to automat...

10 days ago
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Meta Is Running a Marketplace for Fake Doctors

Earlier this week, we published a post examining whether AI models can be trusted for health advice. The answer was complicated: some applications, like clinical decision support and rare disease screening, show genuine promise, while other...

11 days ago

Washington Wants to Ban Chinese AI Models, and Silicon Valley Is Pushing Back

Last week, twenty-five companies, including Nvidia, Microsoft, Meta, IBM, Palantir, Hugging Face, and Andreessen Horowitz, published an open letter to US policymakers called “Open Weights and American AI Leadership,” asking Washington not t...

12 days ago
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  • Craig McDonogh

    Craig is a marketing executive and AI ethicist with 30+ years in global B2B software. With technical insight into AI and ethics experience at Forma.ai and Imgix, he leads Ethicore Advisors, guiding organizations toward responsible AI adoption.

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