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Ethicore - Responsible AI for Marketers

Craig McDonogh

A Substack encouraging discussion and promoting awareness of AI ethics in Marketing. AI can't be just about the money - or even just about the technology - we need to ensure that we're building this humanity-changing technology responsibly.

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Latest Issues

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AI agents are taking actions, spending money, sending emails, and making decisions inside enterprise systems - often while everyone is asleep. Courts and regulators are being asked to rule on the behavior of systems that have no intentions,...

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The June Regulatory Tracker

June 9 is in four days. Colorado signed its new AI law on May 14. The White House signed an AI executive order this week. The June tracker covers it all.

Ethicore - Responsible AI for Marketers is a reader-supported publication. To receive...

9 days ago

86% of Boards Are Asking CMOs to Justify AI Spend ...

Comviva’s Global CMO Survey Report published on Tuesday has one number that should be discussed in every marketing leadership meeting: 90% of organizations increased AI marketing investment over the past two years, but only 12% can quantify...

10 days ago

Demis Hassabis Thinks AI-Driven Layoffs Are a Failure of Imagination

The most credible voice in frontier AI research just called the current wave of tech layoffs “misguided” and offered displaced engineers a job. The argument Hassabis is making is analytically important. The organizational reality he’s descr...

11 days ago
1

The Administration That Killed AI Safety Reviews Just Signed One Back Into Existence

Today, President Trump signed an executive order asking AI companies to voluntarily submit new models for government review 30 days before release. The same administration that revoked Biden’s mandatory safety review requirements on Day 1 h...

12 days ago

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  • Craig McDonogh

    Craig is a marketing executive and AI ethicist with 30+ years in global B2B software. With technical insight into AI and ethics experience at Forma.ai and Imgix, he leads Ethicore Advisors, guiding organizations toward responsible AI adoption.

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