
A Substack encouraging discussion and promoting awareness of AI ethics in Marketing. AI can't be just about the money - or even just about the technology - we need to ensure that we're building this humanity-changing technology responsibly.
| Platform | Pricing | Only free issues | Publishes | Daily | |
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| Issues | 210 | Founded | 10 months ago | Last Issue | 6 days ago |
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My friend David Loo and I are sitting down tomorrow for a live webinar, and I want to tell you why I think it’s worth an hour of your morning (or afternoon, depending on where you are).
David is the founder and CEO of 2ndThoughts, and the...
Article 50 of the EU AI Act takes effect this Sunday, 2 August 2026. Not next quarter. Not when enforcement guidance is finalized. This Sunday.
Ethicore - Responsible AI for Marketers is a reader-supported publication. To receive new posts...
The statement at pacingthefrontier.com is worth reading in full before reading any analysis of it, including this one. It is eleven sentences long. It says, plainly, that the world’s leading AI companies believe they may be close to automat...
Earlier this week, we published a post examining whether AI models can be trusted for health advice. The answer was complicated: some applications, like clinical decision support and rare disease screening, show genuine promise, while other...
Last week, twenty-five companies, including Nvidia, Microsoft, Meta, IBM, Palantir, Hugging Face, and Andreessen Horowitz, published an open letter to US policymakers called “Open Weights and American AI Leadership,” asking Washington not t...
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The writers behind this newsletter.
Craig is a marketing executive and AI ethicist with 30+ years in global B2B software. With technical insight into AI and ethics experience at Forma.ai and Imgix, he leads Ethicore Advisors, guiding organizations toward responsible AI adoption.
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