Ethicore - Responsible AI for Marketers
Craig McDonoghA Substack encouraging discussion and promoting awareness of AI ethics in Marketing. AI can't be just about the money - or even just about the technology - we need to ensure that we're building this humanity-changing technology responsibly.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
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| Issues | 185 | Founded | 9 months ago | Last Issue | 2 days ago |
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ethicore.substack.comLatest Issues
When AI Actually Understands Emotion
A recent IEEE Spectrum feature opens with a scenario that should sound familiar to anyone who has ever sat through a performance review they weren’t ready for: you say you’re fine, you even smile, but your voice catches slightly and your sh...
Stop Doing These 10 Things With AI
AI gets pitched as the fix for nearly everything a marketing team struggles with: speed, cost, creative output, even crisis response. It isn’t a fix for most of that, and a handful of common habits turn it from a useful tool into an active...
A Nobel Prize, a New Antibiotic, and a Voice Restored After 18 Years of Silence
After a few weeks spent writing about lobbying spend, deepfake economics, and a public that trusts AI less the more it uses it, a different kind of post is overdue. Some of what AI has helped produce over the past two years is genuinely, un...
Half of America Now Uses AI
Pew Research published new survey numbers this week that show that half of US adults now say they use AI chatbots, up from a third in 2024, with a quarter using them daily. But … at the same time, only 16% believe AI will be good for societ...
Show Me the Incentive, I’ll Show You the Deepfake
Every deepfake scam, every viral piece of AI slop, and every AI bill that quietly favors one company’s business model over a competitor’s are downstream of the same mechanism, and it isn’t a mystery. People and companies do the thing that p...
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Authors
The writers behind this newsletter.
Craig is a marketing executive and AI ethicist with 30+ years in global B2B software. With technical insight into AI and ethics experience at Forma.ai and Imgix, he leads Ethicore Advisors, guiding organizations toward responsible AI adoption.
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