The Profitable YouTube Playbook
Auret & Jewel, Jewel Tolentino, Ryan LevesqueYou found us! Welcome. Here you'll find weekly insights for expert-led business owners to elevate your YouTube presence, attract an aligned audience for your work & increase revenue - informed by what works now and 11+ years of real-world experience.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 148 | Founded | 3 years ago | Last Issue | 27 hours ago |
| Active | |||||
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essetinomedia.substack.comLatest Issues
The Viewer Who Hires You Is Searching...Not Scrolling
I had a strategy call with a client last week, and one of the first things she said was:
“Our views are so low on our videos... I feel like we got shadow banned or something.”
She was consistently publishing YouTube videos for over a ye...
I Resented Creating Content For Years
I was never the loud, exclamatory content creator.
Not the uber charismatic one who puts on a performance when they speak to camera, nor the one who chases trends or dances next to pointed text on Instagram reels. Nothing wrong with that…...
Cannes Lions, Strategy Lab and...Baguettes?
Happy June! ☀️
While May was pretty chock-full of travel and speaking engagements, June is going to be very similar except with more French baguettes! (foreshadowing...keep reading😂 )
And in the middle of an already full calendar, Je...
Why We're Re-Launching our Substack Publication
I chose the slow growth route on YouTube on purpose.
Because I did not want to be pigeonhole’d into talking about 1 thing just to please an algorithm. Barf. 🤮
And people judge us all the time for it…
‘Why does that video only have 82 vi...
Turning YouTube Viewers Into Clients in 2026
There’s a really big opportunity on YouTube right now, and I think a lot of people are either overcomplicating it…or just not fully seeing it yet.
Especially with how quickly AI is changing things.
People aren’t just going to YouTube to g...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Profitable YouTube Playbook.
| Subscribers | Engagement | 66 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
We’re high school besties turned business partners...and we think going viral is trash. We help experts become a respected authority on YouTube & attract highly-qualified clients. Let's build a channel together that reflects the calibre of your work.
Ryan is a 7-time Inc. 5000 CEO, 2-time #1 bestselling author, and Strategic Advisor. He’s sold two companies and writes “The Digital Contrarian” newsletter, offering unconventional business wisdom. Ryan lives on a regenerative farm with his family.
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