The Profitable YouTube Playbook
Auret & Jewel, Jewel Tolentino, Ryan LevesqueYou found us! Welcome. Here you'll find weekly insights for expert-led business owners to elevate your YouTube presence, attract an aligned audience for your work & increase revenue - informed by what works now and 11+ years of real-world experience.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 153 | Founded | 3 years ago | Last Issue | 7 days ago |
| Active | |||||
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essetinomedia.substack.comLatest Issues
The One Advantage Your Competitors Can Never Copy
There’s this underlying belief I’ve seen working with coaches, consultants, and expert-based business owners managing their YouTube channels.
The belief is this: I need to sound like and act like my competitors (or *insert some success...
I’m Not Doing YouTube-First Anymore
It’s been two plus weeks since I got back from Paris and the French Riviera, and I’m still reminiscing. There’s one memory in particular I want to share with you, because it changed how I’m going to show up across every piece of content I m...
The Video I Filmed Last Year Is Still Earning Me Clients
Just got another inquiry (potential client) from our YouTube channel today. 🎉
She stumbled upon our video (which was published early last year) from YouTube’s search results, watched the video, clicked the call to action link in our video...
17 Days in France, Substack Relaunch and Goal Planning
We are somewhere over the Atlantic right now, headed home to Vancouver after seventeen days in France...and I keep trying to find a sentence that best summarizes this trip and I don't think one exists.
So I will just tell you what happened...
Stop Creating Content. Start Publishing Your Body of Work.
What if “content creation” was really about building a searchable body of work that keeps working for you years after you publish it?
Think about it.
I don’t know about you, but when I hear the words “content creation,” I get an insta...
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Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Profitable YouTube Playbook.
| Subscribers | Engagement | 66 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
We’re high school besties turned business partners...and we think going viral is trash. We help experts become a respected authority on YouTube & attract highly-qualified clients. Let's build a channel together that reflects the calibre of your work.
7x Inc. 5000 Founder ($100M revenue, 2x Exits) and is a 2x #1 national best-selling author featured in the WSJ and HBR. His new book, "Return to Real" (2026), asks: In an age of artificial everything, what if real is the last advantage left?
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