The Profitable YouTube Playbook
Auret & Jewel, Jewel Tolentino, Ryan LevesqueYou found us! Welcome. Here you'll find weekly insights for expert-led business owners to elevate your YouTube presence, attract an aligned audience for your work & increase revenue - informed by what works now and 11+ years of real-world experience.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 156 | Founded | 3 years ago | Last Issue | 6 days ago |
| Active | |||||
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The Anti-Viral YouTube Strategy
I’m not against going viral. I just don’t think it’s the best strategy if you’re an expert-led business owner (a coach, consultant, advisor, service provider).
When I think of “going viral”, I think of influencers doing entertaining, t...
Planting vs Cultivating a YouTube Channel
There’s a town in Provence, France called Valensole that thousands of people travel to every June when the lavender fields are in full bloom. And this isn’t just 1 or 2 fields - it’s ACRES of it! Rows stretching toward the horizon in every...
Creative Energy, Substack Plans - and Butter.
One of the biggest gifts we gave to ourselves this summer was carving out space.
It started with our travels in June to Paris and the French Riviera and even last month, I intentionally didn’t book a single speaking engagement, workshop or...
The One Advantage Your Competitors Can Never Copy
There’s this underlying belief I’ve seen working with coaches, consultants, and expert-based business owners managing their YouTube channels.
The belief is this: I need to sound like and act like my competitors (or *insert some success...
I’m Not Doing YouTube-First Anymore
What a patio in Théoule taught me about where my best thinking actually happens.
It’s been two plus weeks since I got back from Paris and the French Riviera, and I’m still reminiscing. There’s one memory in particular I want to share with...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Profitable YouTube Playbook.
| Subscribers | Engagement | 67 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
We’re high school besties turned business partners...and we think going viral is trash. We help experts become a respected authority on YouTube & attract highly-qualified clients. Let's build a channel together that reflects the calibre of your work.
7x Inc. 5000 Founder ($100M revenue, 2x Exits) and is a 2x #1 national best-selling author featured in the WSJ and HBR. His new book, "Return to Real" (2026), asks: In an age of artificial everything, what if real is the last advantage left?
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