The Profitable YouTube Playbook
Auret & JewelYou found us! Welcome. Here you'll find weekly insights for expert-led business owners to elevate your YouTube presence, attract an aligned audience for your work & increase revenue - informed by what works now and 11+ years of real-world experience.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 168 | Founded | 3 years ago | Last Issue | 2 days ago |
| Active | |||||
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essetinomedia.substack.comLatest Issues
YouTube Masterclass and Some Filipino Pride
This time of year always gets me thinking about what I want to carry into the next year, what I want to leave behind, and where I’d rather put my energy moving forward.
Running a business for the past 10+ years has taught me that doing mor...
I stopped using AI to plan my YouTube videos
Your best YouTube ideas come from the work you already do.
I didn’t always plan my videos in this way.
Before ChatGPT, I’d sit down at my laptop with a blank Google doc in front of me and would brainstorm video topics from scratch.
W...
A letter to the business owner who thinks they don’t have time for YouTube
My birthday is coming up this Saturday, Oct 24th 🎉 and it has me reflecting on how many birthdays have passed since we started growing the Essetino Media YouTube channel.
I honestly can’t believe it’s been over 14 years since first showin...
Building a YouTube System That Fits Your Life (Not the Other Way Around)
How do I manage consistently posting on YouTube every single week, in addition to everything else I’m already doing?
(serving clients, supporting my team, running a business, writing content, speaking on other people’s platforms, making ti...
I Analyzed 20 YouTube Strategy Calls & The Same Problem Showed Up 5 Times
I analyzed my last 20 YouTube strategy calls and wanted to share 5 common patterns with you since it’ll help you identify what’s going on with your own channel.
I imagine you’ll see this list and may recognize yourself in some of these thi...
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| Subscribers | Engagement | 68 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
We’re high school besties turned business partners...and we think going viral is trash. We help experts become a respected authority on YouTube & attract highly-qualified clients. Let's build a channel together that reflects the calibre of your work.
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