The Profitable YouTube Playbook
Auret & Jewel, Jewel Tolentino, Ryan LevesqueYou found us! Welcome. Here you'll find weekly insights for expert-led business owners to elevate your YouTube presence, attract an aligned audience for your work & increase revenue - informed by what works now and 11+ years of real-world experience.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 149 | Founded | 3 years ago | Last Issue | 9 days ago |
| Active | |||||
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essetinomedia.substack.comLatest Issues
Stop Creating Content. Start Publishing Your Body of Work.
What if “content creation” was really about building a searchable body of work that keeps working for you years after you publish it?
Think about it.
I don’t know about you, but when I hear the words “content creation,” I get an instan...
The Viewer Who Hires You Is Searching...Not Scrolling
And Why AI is Giving you the Wrong Titles.
I had a strategy call with a client last week, and one of the first things she said was:
I Resented Creating Content For Years
I was never the loud, exclamatory content creator.
Not the uber charismatic one who puts on a performance when they speak to camera, nor the one who chases trends or dances next to pointed text on Instagram reels. Nothing wrong with that…...
Cannes Lions, Strategy Lab and...Baguettes?
Happy June! ☀️
While May was pretty chock-full of travel and speaking engagements, June is going to be very similar except with more French baguettes! (foreshadowing...keep reading😂 )
And in the middle of an already full calendar, Je...
Why We're Re-Launching our Substack Publication
I chose the slow growth route on YouTube on purpose.
Because I did not want to be pigeonhole’d into talking about 1 thing just to please an algorithm. Barf. 🤮
And people judge us all the time for it…
‘Why does that video only have 82 vi...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Profitable YouTube Playbook.
| Subscribers | Engagement | 66 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
We’re high school besties turned business partners...and we think going viral is trash. We help experts become a respected authority on YouTube & attract highly-qualified clients. Let's build a channel together that reflects the calibre of your work.
7x Inc. 5000 Founder ($100M revenue, 2x Exits) and is a 2x #1 national best-selling author featured in the WSJ and HBR. His new book, "Return to Real" (2026), asks: In an age of artificial everything, what if real is the last advantage left?
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