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Creativity Meets Capital

Nina Orm
Hundreds of paid subscribers

Essays on culture, history, finance, and strategy for creatives and founders building disciplined, enduring legacies.

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Substack
PricingFreemiumPublishesDaily
Issues171Founded2 years agoLast Issue5 days ago
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Latest Issues

Art Fairs as Assets

Art Miami → Informa Markets: Why the most valuable art companies don’t sell art—they sell ecosystems

To understand where power actually sits in the contemporary art market, it helps to stop looking at what is being sold—and start looking a...

5 days ago
1
Paid

Audience vs. Market: Knowing Who You’re Actually Serving

One of the most consequential mistakes creatives make is assuming their audience and their market are the same thing.

They are not.

An audience is composed of people who pay attention.
A market is composed of people positioned to exchan...

7 days ago
6

How to Build a Community Around Your Work

Why the strongest creative communities are built around what people can become together, rather than how closely they can follow the person who brought them there.

In 1925, Opportunity magazine hosted a dinner at New York’s Civic Club that...

8 days ago
6
Paid

Your Business Is Working. But Is It Working the Way It Should?

There is a particular stage of entrepreneurship that is difficult to explain from the outside.

You have built something real.

You may have clients, customers, an audience, several offers, a recognizable brand, or a growing body of work. R...

13 days ago
3
1

The Currency of Cool: How Black Creatives Drive Value in Luxury and Media

Luxury is not neutral. Nor is taste. What we deem desirable—what becomes “aspirational”—has always been socially constructed, financially manipulated, and culturally extracted.

In this architecture of desirability, Black creatives serve as...

15 days ago
8

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  • Nina Orm

    \ud83d\ude80 Funding the future of art, film & fashion. I'm Nina Orm, a cultural investor & founder bridging creativity & capital. Subscribe for insights on creative finance, entrepreneurship & how visionaries can scale their work sustainably.

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