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Creator Match

AJ Eckstein

We build creator programs for tech brands

Platform
Beehiiv
PricingOnly free issuesPublishesWeekly
Issues27Last Issue2 days agoActive

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newsletter.creatormatch.com
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Latest Issues

NYC Tech Week - was it worth the hype? Here's what you need to know

NYC Tech Week in one sentence: exhausting, and full of tech brands making the exact same one mistake.

2 years into building Creator Match and I'm still couch surfing on work trips. 3 couches. 12 days. All over NYC for Tech Week.

Everyon...

2 days ago

we spent $27,496 on our first team offsite... was it worth it?

Less than 2 years ago, this "team" was me and an AI note-taker.

Today? We're 30+ people. We run creator programs for tech brands like Anthropic, Notion, Zapier, Gusto, and more. And for the first time in company history, we got everyone i...

3 months ago

SXSW Austin is chaos. So I built you the shortcut.

If you’ve ever opened the SXSW schedule and immediately closed the tab… you’re not alone.

SXSW Austin is one of the most valuable weeks of the year for creators, founders, and marketers — and also one of the most overwhelming.

So instea...

3 months ago

Where Creator Marketing Budgets Are Actually Going in 2026

Our team and I at Creator Match manage multi-million dollar creator budgets for some of the world’s largest tech brands (both private and public companies).

Every week, we’re in rooms (and Slack threads) with CMOs and top Creators across...

4 months ago

What 30,000 creators in Dubai made painfully obvious about the global creator economy

Recently, I spent a week in Dubai with 30,000 creators at the largest creator economy conference in the world.

Not just attending — I was co-emceeing the 1 Billion Followers Summit, hosting conversations with creators, operators, and brand...

4 months ago

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