Culto o Ruido — Lines Aja
Branding without reverse for brands that don't fit a prompt.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 127 | Founded | 2 years ago | Last Issue | 7 days ago |
| Active | |||||
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cultooruido.comLatest Issues
Your mind is the channel
I like physics. I like maths.
They don’t lie.
Well. Quantum mechanics gives you probabilities and calls that an answer.
The concept I’m bringing you comes from Shannon. It goes like this:
Every channel has a capacity: the maximum rate a...
Someone added you to the WhatsApp group
You may have read a headline in the last few days: some AI experts—the ones building it, not just commenting on it—believe there is a real possibility that AI could end humanity.
One of them puts that risk above 10%.
Ten percent.
Maybe i...
Brand Platform V.13
Brand Platform V.13 could be where repositioning fits. Forty-three slides. Beautifully laid out. And all the other things we already know are a must.
My repositioning doesn’t begin with a brand platform. Mine begins somewhere else.
What I...
Hunger. No pill needed for that.
I’m listening to one of C. Tangana’s songs.
Pa’ llamar tu atención.
To get your attention.
In the song, he jumps out of a plane. Appears on television. Escapes from prison. Everything.
Pa’ llamar tu atención.
In real life, no.
He is...
The future is the brief
I’ve been reading Joe Burns for a couple of years.
I know because LinkedIn reminded me of our anniversary a few days ago.
A sentimental algorithm.
Like your assistant. Or so some people say.
Anyway.
Joe is the influence I deserve.
I l...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Culto o Ruido.
| Subscribers | Engagement | 68 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Language carries weight. So do people. I build the structure beneath brands. The territory before the message. The silence before the tagline. My name is Lines Aja. No accents on paper. Plenty in person. Author of Branding without reverse.
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