Culto o Ruido — Lines Aja
Branding without reverse for brands that don't fit a prompt.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 133 | Founded | 2 years ago | Last Issue | 4 days ago |
| Active | |||||
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What’s underneath
I can’t write without music. I can’t think without at least three stimuli competing for my attention, either. That’s how my brain works.
Right now, I’m listening to Crîtto de lâ Nabahâ, by Califato ¾.
On repeat. Because today, this song h...
Same rabbit. Different currency.
I’ve never played the slots. I’ve never been to bingo. I’ve never set foot in a casino. I don’t have a single game downloaded. Flashing lights don’t do much for me, although I still have memories of arcades, like any kid.
And now I realise...
Where do the characters you never used go?
You have a brand, you say. Because you have a logo, a tagline. The whole lot. And yet there you are, waiting like the prom queen for someone to ask you to dance. I’ve seen brands starve to death through inaction. And the opposite of inactio...
Auspicious days
If I say Be well, it might mean a lot to you, as an English speaker. To me, not much.
In the Spanish dub, Be well became Propicios días. Back into English: Auspicious days. Say that and I see Demolition Man. Sylvester being Sylvester. Wesl...
Baaaaa. I mean: beeeee yourself.
I still remember that statistics book. I hated it with all my strength. Antimatter, in a 343-page edition with a blue spine. I ate the whole thing, chips and all, for the sake of a curriculum. Not because I chose to.
The truth is, I never...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Culto o Ruido.
| Subscribers | Engagement | 68 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Language carries weight. So do people. I build the structure beneath brands. The territory before the message. The silence before the tagline. My name is Lines Aja. No accents on paper. Plenty in person. Author of Branding without reverse.
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