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Culto o Ruido — Lines Aja

Branding without reverse for brands that don't fit a prompt.

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues121Founded2 years agoLast Issue8 days ago
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cultooruido.com
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Latest Issues

The one that tasted like a question

Well, look.

An apple fell on Newton’s head and he came up with a theory that still explains why you don’t shoot off into space. Even when night falls and the Earth turns over.

Asking. Questioning. Contradicting himself.

I mean, sure, he...

8 days ago
1

We all have taste. Mine?


Taste.

Oh, fucking taste.

Taste when you pick the bottle by the label. Taste when you go by every code that’s already been validated. Taste when you know which restaurant to book, which lamp to buy, which typeface to use, which art...

12 days ago

Call me Paquita

I love a Spanish TV series called Paquita Salas.

If you know me well, this probably isn’t news to you. In fact, there’s a fair chance you’ve called me Paquita at some point.

But who the hell is Paquita?

Well.

Paquita is a character.

An...

14 days ago
2

Uh

There’s a ranchera I like. Well, I like almost every ranchera.

“All I ask. All I ask. That you make life pleasant for me. If you decide to live it with me.”

That’s why you have a Roomba. You have satnav in your car. You have a dishwasher....

20 days ago
1
1

50 springs

My friend Irene turned 50 this weekend. 50 springs, as we say in Spain.

We threw her a surprise party. Thirty people, a parallel WhatsApp group and all of us crossing our fingers that nobody would fuck it up at the last minute.

The theme...

23 days ago
1

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  • Culto o Ruido — Lines Aja

    Language carries weight. So do people. I build the structure beneath brands. The territory before the message. The silence before the tagline. My name is Lines Aja. No accents on paper. Plenty in person. Author of Branding without reverse.

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