Cultural Brand Builder
George SullivanI write about brand building, culture and how young audiences connect with the brands that matter to them.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 10 | Founded | 9 months ago | Last Issue | 11 days ago |
| Active | |||||
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georgesully.substack.comLatest Issues
Plot Twist: Your Customer Didn't Google It.
Your target audience probably aren’t looking your brand up on Google anymore.
Instead, they’re lying awake at 1:37AM, asking ChatGPT what to buy and building an entire shortlist from a single response.
And not just ChatGPT.
Perplexity....
AI UGC: Smart Shortcut or Brand Trust Disaster?
AI is steadily being baked into the way creatives are being made.
And not in some distant, futuristic way.
It’s literally happening right now.
Thanks for reading Cultural Brand Builder! Subscribe for free to receive new posts and suppo...
How we turned a product post into something cultural
1. Start with the angle
We had a piece of content ready to go. Product shots, clean lighting, nice enough, but a bit boring. It was very bottom of funnel “BUY NOW”. It showed ‘the thing’, but it didn’t really say anything about ‘the th...
There’s a strange pattern I keep seeing in marketing teams.
If you ask most CMOs what they think of affiliate, you’ll hear the same thing every time.
“It’s voucher codes and cashback. It doesn’t drive incremental sales.”
Which sounds logical, but then this happens. They land a new role, with press...
That critical (but dangerous) first impression of your brand.
Hey Substack, this is my first video note where I share a preview on my new article ‘No Vibe No Brand.’
This article is all about setting that critical first impression so people are like “Yeah this brand is my vibe” - they don’t even real...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Cultural Brand Builder.
| Subscribers | Engagement | 73 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Built a platform used by millions and worked with leading brands for 12+ years. Writing about modern brand building through Cultural Brand Builder and a sprinkling of philosophy via The Thoughtful Generalist.
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