Cultural Brand Builder
George SullivanI write about brand building, culture and how young audiences connect with the brands that matter to them.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 13 | Founded | a year ago | Last Issue | 23 days ago |
| Active | |||||
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georgesully.substack.comLatest Issues
If I Started A Brand From Zero In 2027, I’d Do This
I put a website live for under £10 with a logo that looked absolutely shit, and that was The Sole Supplier. Now there are 34 of us, helping people find what’s next in trainers and streetwear and working with the world’s biggest brands like...
You are being lied to. AI is not replacing good people.
There is something corrupt going on right now which isn’t being spoken about.
Companies are claiming ‘AI is replacing jobs’, when really, they just need to save money and let people go.
There’s even a name for it now: AI washing. Klarna r...
How Brands Can Scale Without Losing Their Soul
Smaller brands are dominating customer love right now, and the reason is actually obvious: They just feel more human.
A lot of independent brands in today’s landscape start with one person who is properly obsessed with something, then they...
Plot Twist: Your Customer Didn't Google It.
Your target audience probably aren’t looking your brand up on Google anymore.
Instead, they’re lying awake at 1:37AM, asking ChatGPT what to buy and building an entire shortlist from a single response.
And not just ChatGPT.
Perplexity....
AI UGC: Smart Shortcut or Brand Trust Disaster?
AI is steadily being baked into the way creatives are being made.
And not in some distant, futuristic way.
It’s literally happening right now.
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Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Cultural Brand Builder.
| Subscribers | Engagement | 67 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Built a platform used by millions and worked with leading brands for 12+ years. Writing about modern brand building through Cultural Brand Builder and a sprinkling of philosophy via The Thoughtful Generalist.
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