Reletter
Artwork for Cultural Content

Exploring digital content in the cultural sector. By Louise Cohen from One Further and guests

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Substack
PricingOnly free issuesPublishesWeekly
Issues105Founded5 years agoLast Issue10 days ago
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Artwork for Cultural Content

Latest Issues

Should you start a Substack?

Last week I went to an event hosted by Substack for arts and culture people. As you know, dear reader, we at One Further are Substackers ourselves. But Substack isn’t often in the mix of content strategy questions that come our way – probab...

10 days ago
2
4

Now that’s what I call engaging content

Last week I was invited to deliver a keynote at GEM’s Conference, titled Learning is Digital? I started it off by airing a bit of a grievance over the term ‘engaging content’.

As a subscriber to this newsletter, there’s a good chance you’v...

24 days ago
5
2

Video structure: how to hook your audience

How can the same footage go from 7,000 views to 114,000? Change the first two seconds.

That happened in a recent project: we asked a client to try reworking a poorly performing Reel, starting the story with an intriguing line of text, and...

a month ago
18

After Google: what to do about the visibility gap

Organic search traffic has changed. Tim Woodall’s guest post did a really good job of setting out what’s happening and why Google is becoming a less reliable discovery engine for cultural organisations. If you haven’t read it, go and do tha...

2 months ago
14

Goodbye to Google search as we know it – and what to do about it

Today we’re talking about (more) search-related developments that are changing the role of digital content in our organisations.

In this guest post, Tim Woodall interprets announcements from Google’s recent I/O Conference, and shares some...

3 months ago
28
2

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Authors

The writers behind this newsletter.

  • Chris Unitt

    Runs a digital agency called One Further.

  • Louise Cohen

    Content Strategist at One Further; former Head of Content at the Royal Academy of Arts, and arts journo at The Times. Also enjoy sourdough, screenprinting and coveting other people's pets.

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