Culture of Brand
KaitlynA newsletter about modern brand building.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 5 | Founded | a year ago | Last Issue | a year ago |
| Active | |||||
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cultureofbrand.substack.comLatest Issues
003: Platform Shifts, DTC Retreat, and the Future of Content Factories
Welcome to the third edition of Culture of Brand.
Summer has been a mix of deep client work and startup projects, plus the usual rounds of industry meetups and events. Somehow we're already deep into August, which feels impossible. LFG…?!...
002: Agency Evolution, Platform Independence, and Luxury's Crossroads
Welcome to the second edition of Culture of Brand.
I wasn't planning to send another letter so soon, but there is too much happening this week across brand and culture to just let it slip by. It's also arriving alongside Q2 earnings, which...
001: Lucid Dreams, Dating UX, and the Return of OV
Welcome to the first edition of Culture of Brand.
I’m writing this because I wanted a space to make sense of the brand signals I keep spotting. Mainly things that feel small at first, but start to stack up. There’s plenty of great brand co...
How to (Re)build a Brand
I've been watching Nike closely these past few weeks. A few recent moves caught my attention:
Source: YouTube
- During Paris Fashion Week, Nike staged Breaking4, a year-long project supporting Faith Kipyegon in her bid to become the fi...
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Authors
The writers behind this newsletter.
Independent brand strategist and advisor. Formerly Reddit, MasterClass, other places. Living in NYC.
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