Reletter
Artwork for The What If Journal

The What If Journal

Cynthia Swanson

Reflections, happenings, and possibilities from Cynthia Swanson, author of The Bookseller, The Glass Forest, and Anyone But Her; editor of Denver Noir.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues50Founded2 years agoLast Issue8 days ago
Active

Read this Newsletter

thewhatifjournal.substack.com
Artwork for The What If Journal

Latest Issues

It's Pub Week!

See what I did there?

I’m excited for the release of This Isn’t New: Women’s Historical Stories on Thursday, May 21, 2026! To celebrate, I’m giving away signed copies to two subscribers to The What If Journal. No need to do anything to ent...

8 days ago
6
2

Not Like the Others

I’m one among four, one with the three of you—or no, not really with you but rather fading back into the shadows, receding into darkness…

— From “One Among Four” by Cynthia Swanson
(copyright 2026)

This the the first line of “One Among...

22 days ago
5

In Praise of Short Fiction

Long cat in long tunnel. Short attention span.

I don’t know about you, but I’m having trouble focusing these days.

More accurately, these evenings. By the time I get through what needs to be done during the day—working on my novel-in-prog...

a month ago
2
2

Sugar and Spice

“If you give me a doll, I’ll throw her on the ground and step on her!”
— My grandmother, Margaret, circa 1923

According to my grandmother, she said these words to her mother when she was about five years old. I always found this story a...

2 months ago
4
2

Not One, But TWO Upcoming Performances

Not me. Like, not even remotely me.

I’m a bit off my regular posting schedule with this one, but for my Denver area peeps, I wanted to let you know about two performances coming up the weekend of April 17th - 18th.

FIRST: I’m going to be...

2 months ago
6

Key Facts

Contact Information
Newsletter Author
Number of Subscribers
Find out how many people subscribe to this newsletter.

Audience Metrics

Subscribers, engagement, traffic and sponsorship for The What If Journal.

SubscribersEngagement70Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

Authors

The writers behind this newsletter.

  • Cynthia Swanson

    Storyteller exploring disquiet, history, & connections both made and missed. NYT & USA Today bestselling, award-winning author of The Bookseller, The Glass Forest, Anyone But Her, & forthcoming This Isn't New. Editor of anthology Denver Noir.

  • Frequently Asked Questions

    How can I access the email archive for The What If Journal?

    You can find recent issues that have been published by The What If Journal on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does The What If Journal have?

    To see how many people subscribe to The What If Journal, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in The What If Journal?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch The What If Journal as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like The What If Journal?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact The What If Journal using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to The What If Journal?

    Scroll up to where it says Related Newsletters to see other publications like The What If Journal. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact The What If Journal?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.