For the mom who holds it all together until she doesn't. Breakfast at Toast is where anxiety, ADHD, perimenopause, style, and real life collide. You're anxious. You're juggling everything. Me too. Pull up a chair.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 385 | Founded | 3 years ago | Last Issue | 6 days ago |
| Active | |||||
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daniellemoss.substack.comLatest Issues
House Notes: Our Bathroom Renovation
The primary bathroom is one of the first projects we’re tackling at the new house.
The primary bathroom is one of the first projects we’re tackling at the new house. We will demo it before moving in, and ideally start working on it right a...
What I'm Shopping Today (And Why It Matters)
I am not someone who handles hard things well — at least not as they’re unfolding. But once I start to process what’s happening, giving purpose to the pain is what gets me through it.
When I shared my story of going no-contact with my pare...
The Under $200 Fashion Edit
It’s a new month, and I’m introducing a new series: a curated edit with a price cap. This week it's fashion and accessories under $200, but some weeks it'll be dresses under $300 or lamps or decor under $150. Everything is hand-picked and t...
What You Didn’t See This Month
May was a lot — two houses, a surprise, an ADHD salad incident, my best affiliate month ever, and recent purchases.
We sold our house after two days of showings, found a new one, and have closing dates for both. I had my best affiliate mon...
What I Want From Our Next Home
And the spaces in our current home that I'll miss most
After living in two very different homes over the last eight years, and six apartments during the seven years I lived downtown, I was ready for another change.
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Breakfast at Toast.
| Subscribers | Engagement | 78 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
SEO Reach
Where Breakfast at Toast ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 274 | Monthly Search Traffic | Top Keywords |
|---|
Chart Rankings
How this newsletter ranks in the official Substack charts.
| #124 | |
| #62 |
Authors
The writers behind this newsletter.
Mom of 3, former owner and cofounder of The Everygirl and Everymom. This is where I share my life, career, and home here, and for paid subscribers, discuss trauma, grief, and a behind-the-scenes look at my career.
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