
For the mom who holds it all together until she doesn't. Breakfast at Toast is where anxiety, ADHD, perimenopause, style, and real life collide. You're anxious. You're juggling everything. Me too. Pull up a chair.
| Platform | Pricing | Freemium | Publishes | Daily | |
|---|---|---|---|---|---|
| Issues | 393 | Founded | 3 years ago | Last Issue | 4 days ago |
| Active | |||||

A few weeks ago I shared what I make as a content creator. Tuesday I went deep on how affiliate works. And today, I’m sharing what it actually costs to run all of it.
This post is free. Send it to the person in your life who keeps saying t...
From the platforms I use to deep links and conversion tips, here’s exactly how affiliate works and what’s helped me grow it year after year.
I recently wrote about how I make money as a content creator, where I shared my revenue streams an...
Catching up, what I wore (and bought) this week, early Prime Day sales + our new movable TV, summer skincare, and the toy of the year.
Hi! We had the best week. Our au pair returned for the summer, and it’s so good to have Estelle back wit...
The real numbers on nanny costs, au pair stipends, and whether skipping camps is actually saving us money this summer.
Earlier this week, I wrote about our no-camp summer, and I promised I'd share what this is actually costing us, or reall...
Camp mom, a big project, and recent purchases including an unexpected dress and the cutest summer pants I couldn't resist.
Week one of our no-camp summer is in the books. It was so nice not having to rush the girls out the door in the morn...
Subscribers, engagement, traffic and sponsorship for Breakfast at Toast.
| Subscribers | Engagement | 79 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Where Breakfast at Toast ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 274 | Monthly Search Traffic | Top Keywords |
|---|
How this newsletter ranks in the official Substack charts.
| #122 | |
| #54 |
The writers behind this newsletter.
Mom of 3, former owner and cofounder of The Everygirl and Everymom. This is where I share my life, career, and home here, and for paid subscribers, discuss trauma, grief, and a behind-the-scenes look at my career.
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