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Artwork for Deconstructing Search

Deconstructing Search

Darrell Mordecai

Breaking down the wild world of LLMs and Semantic SEO without melting your brain. I research the heavy stuff, simplify it, and hand you step-by-step frameworks you can use immediately. Think of it like tech enlightenment… but fun.

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Issues17Founded6 months agoLast Issue2 months ago
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Artwork for Deconstructing Search

Latest Issues

[6/6] A 4-step semantic SEO filter before you publish anything

Over the last few emails, we’ve walked through a simple idea.

Google doesn’t rank pages in isolation.

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It evaluates your entire site, a...

2 months ago
2

[5/6] SEO myth: Why some sites rank for almost anything

In the last episode, I covered the hidden pattern Google uses to classify your site.

If you’ve been following along, you might bo bothered by the following question.

Thanks for reading Deconstructing Search! Subscribe for free to receive...

2 months ago
1

[4/6] The hidden pattern Google uses to classify your site

In the last episode, I left you with a question that sounds philosophical but isn’t:

Thanks for reading Deconstructing Search! Subscribe for free to receive new posts and support my work.

If Google doesn’t actually understand intent…

how...

3 months ago
2
2

[3/6] Why Helpful Content Might be Sabotaging Your SEO

In the last email, we talked about why some pages are right but still never win.

Thanks for reading Deconstructing Search! Subscribe for free to receive new posts and support my work.

Here’s the uncomfortable part.

Not all good content...

3 months ago
2

[2/6] The Ranking Ceiling Nobody Talks About

In my last post, I made a claim:

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Before ranking content, Google classifies the sources of that content.

That raises an obvious follo...

3 months ago
3

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  • Darrell Mordecai

    Breaking down the wild world of LLMs and Semantic SEO without melting your brain. I research the heavy stuff, simplify it, and hand you step-by-step frameworks you can use immediately. Think of it like tech enlightenment… but fun.

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