
Using data to decode fashion and luxury trends, brands, and culture. Plus some fashion commentary in between.
| Platform | Pricing | Freemium | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 40 | Founded | a year ago | Last Issue | 8 days ago |
| Active | |||||

Some things that helped me carve out my (online) space in the fashion industry.
A couple of weeks ago, I wrote a little bit about what it’s been like to find my place in the fashion industry in quite a non-traditional way. Since, well, dat...
Analyzing some of the fashion from the 2026 Met Gala, and which brands came out as winners.
There’s certainly a lot of fashion to digest from arguably the industry’s biggest event of the year, the Met Gala, which, on Monday evening, welcom...
Three pieces of advice, based on my experience.
I’ve been running Data, But Make it Fashion full-time for almost one year now, though I first started the account while I was an undergraduate computer science student back in 2019. The Insta...
Analyzing what even the most obvious fashion trends can tell us about today's fashion landscape.
Fashion, despite quick surges in micro trends here and there, can be quite a cyclical and predictable space. Just think about how seemingly ev...
Based on my experience.
While fashion’s relationship with technology has certainly grown stronger in recent years, whenever I tell people that I work at the intersection of the two, it often raises some questions. Wait, you can apply tech...
Subscribers, engagement, traffic and sponsorship for data, but make it fashion.
| Subscribers | Engagement | 79 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Where data, but make it fashion ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 259 | Monthly Search Traffic | Top Keywords |
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How this newsletter ranks in the official Substack charts.
| #46 | |
| #163 |
The writers behind this newsletter.
Using data & analytics to decode what’s *objectively in style, and why. Plus some general fashion commentary in between. By Madé Lapuerta.
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