data, but make it fashion
Using data to decode fashion and luxury trends, brands, and culture. Plus some fashion commentary in between.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 46 | Founded | a year ago | Last Issue | 7 days ago |
| Active | |||||
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databutmakeitfashion.comLatest Issues
Why Hermès Is Winning The World Cup, Too
Insights from Hermès' presence this World Cup. But let's go España, though.
This year’s World Cup soccer tournament, the most watched sporting event in the world, has turned into something of its own fashion week. Or, several fashion weeks...
Yes, People Still Care About Couture
Thoughts and analyses directly from Pierpaolo Piccioli's debut Balenciaga haute couture runway.
Alas, one of the last pieces of fashion’s great creative director reshuffling has finally fallen into place. Yesterday morning, we saw Balencia...
I Wrote Some Code 2 Analyze The State Of Luxury Fashion Right Now And Here Is What I Found
The (fashion) data doesn't lie.
Back in December, as 2025 was coming to a close, I published an analysis of which fashion brands defined the year, and how. You might remember that Loewe was the fan favorite, as its online coverage last yea...
On Pursuing A Creative Passion Full-Time, Whatever It May Be
Thoughts after running "Data But Make it Fashion" full-time for one year.
I haven’t spoken much about my personal (or professional?) journey building Data, But Make it Fashion. However, earlier this month, I celebrated the one-year anniver...
Is Navy The New Black? And Other Important Questions I Have About Summer Fashion This Year
Directly from the Miami Swim Week runways.
Last week, I had the pleasure of traveling to Miami to attend and cover my first ever Miami Swim Week. Similar to other international fashion week calendars, Swim Week brings the best of the best...
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Authors
The writers behind this newsletter.
Using data & analytics to decode what’s *objectively in style, and why. Plus some general fashion commentary in between. By Madé Lapuerta.
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