
Using data to decode fashion and luxury trends, brands, and culture. Plus some fashion commentary in between.
| Platform | Pricing | Freemium | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 56 | Founded | 2 years ago | Last Issue | 8 days ago |
| Active | |||||

It’s no secret that AI has been quite the buzzy topic in the past couple of years, with AI slop dominating more and more of online content. Things like AI-generated images, videos, or captions that you just know were written not by a person...
Some thoughts on today’s social-media-driven fashion industry, and how it intersects with really everything.
One of my favorite fashion-data analyses I’ve posted was surrounding which brands are mentioned the most across song lyrics. By ta...
On Anthony Vaccarello leaving Saint Laurent after ten years as creative director.
I’m going through a break up. Well, kind of. Actually, some might say I’m going through something even worse than a breakup. Just a couple of days ago, it wa...
With some things to be optimistic about across clothing, shoes, and beauty, too.
Over the past couple of weeks, there’s certainly been quite a bit of commotion happening across the fashion industry.
Just in time as we kick-off another fashion month and watch brands unveil what they have in store for us in 2027.
It’s that time of year again. The summer months are fading away (goodbye, Burberry bikinis and $700 The Row flip flops) with...
Subscribers, engagement, traffic and sponsorship for data, but make it fashion.
| Subscribers | Engagement | 78 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
Where data, but make it fashion ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 134 | Monthly Search Traffic | Top Keywords |
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How this newsletter ranks in the official Substack charts.
| #34 | |
| #188 |
The writers behind this newsletter.
Using data & analytics to talk about fashion, and how it's connected to everything around us. By Madé Lapuerta.
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