data, but make it fashion
Using data to decode fashion and luxury trends, brands, and culture. Plus some fashion commentary in between.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 44 | Founded | a year ago | Last Issue | 5 days ago |
| Active | |||||
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databutmakeitfashion.comLatest Issues
I Wrote Some Code 2 Analyze The State Of Luxury Fashion Right Now And Here Is What I Found
The (fashion) data doesn't lie.
Back in December, as 2025 was coming to a close, I published an analysis of which fashion brands defined the year, and how. You might remember that Loewe was the fan favorite, as its online coverage last yea...
On Pursuing A Creative Passion Full-Time, Whatever It May Be
I haven’t spoken much about my personal (or professional?) journey building Data, But Make it Fashion. However, earlier this month, I celebrated the one-year anniversary of leaving my corporate job to pursue this data-fashion-tech-social-me...
Is Navy The New Black? And Other Important Questions I Have About Summer Fashion This Year
Directly from the Miami Swim Week runways.
Last week, I had the pleasure of traveling to Miami to attend and cover my first ever Miami Swim Week. Similar to other international fashion week calendars, Swim Week brings the best of the best...
The Lipstick Index Is Looking A Little Different in 2026
Using data and analytics to unpack the current state of beauty.
Perhaps you’ve heard of “the lipstick index”, one of fashion’s most famous recession indicators. The theory states that lipstick sales correlate with overall economic anxiety...
On Talking About And Analyzing Fashion Online
Some things that helped me carve out my (online) space in the fashion industry.
A couple of weeks ago, I wrote a little bit about what it’s been like to find my place in the fashion industry in quite a non-traditional way. Since, well, dat...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for data, but make it fashion.
| Subscribers | Engagement | 78 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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| Ranked Keywords | 259 | Monthly Search Traffic | Top Keywords |
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Authors
The writers behind this newsletter.
Using data & analytics to decode what’s *objectively in style, and why. Plus some general fashion commentary in between. By Madé Lapuerta.
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