trademarked
tariro makoni, Shereene IdrissYour WSJ uncle and Goop aunt just had a (zillennial) baby, congrats! Her name is trademarked.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 105 | Founded | 2 years ago | Last Issue | 18 days ago |
| Active | |||||
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trademarked.substack.comLatest Issues
the hot girls who power the hobby-industrial-complex
The Elusive (International) Hot Girl POV: Global, chic, and impossible to pin down —everyone’s favorite question to ask her is wait, are you in town? As such, the EHG/EIHG exists as an iykyk muse whose influence largely flies under cu...
closing the gap between aspiration and life.
The Orbit: trademarked’s most personal lens on shopping. If the EIHG universe is the sun, this is the moon.
If you wanna aura farm your way through spring, you’re probably going through some version of subtraction: cleaning, s...
having a boyfriend may be embarrassing, but being married is still c*nt.
& other market signals this week
Market Signals is home to trademarked’s short-form case studies— where we treat culture like an economy and desire like data.
EIHG SH*T (pre-spring field notes)
The Elusive (International) Hot Girl POV: Global, chic, and impossible to pin down —everyone’s favorite question to ask her is wait, are you in town? As such, the EHG/EIHG exists as an iykyk muse whose influence largely flies under cu...
Evil doesn’t die; it reinvents itself.
an explainer on how culture gets commodified, and why.. in the end.. we all end up paying for it.
Market Position is home to trademarked’s long-form case studies— the place where we treat culture like an economy and desire like data:
Audience Metrics
Subscribers, engagement, traffic and sponsorship for trademarked.
| Subscribers | Engagement | 80 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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| #197 | |
| #71 |
Authors
The writers behind this newsletter.
Your WSJ uncle and Goop aunt just had a (zillennial) baby, congrats! Her name is trademarked.
Unfiltered conversations about skin, aging, business, motherhood, relationships + the habits that really build confidence from the inside out. Founder Dr Idriss | Board Certified Dermatologist
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