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We reveal the secrets to a thriving data career, providing insights, emerging trends, and an insider's view of how data and AI transform our profession

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Latest Issues

When the Metric Becomes More Important Than the User

When I worked at Nextdoor, we reported 43 million weekly active users at the time. In truth, fewer than half ever opened the product that week.

That metric drove some of the worst decisions I experienced during my tenure at the company, de...

3 days ago
1

When Concern About a Product Becomes Control of Its Market

Brigham Young warned Utah about whiskey and controlled who could make it. Then he established what historians call a “virtual Church monopoly” on liquor distribution.

Now bear with me here. I heard most of this history during a tour at...

4 days ago

I Quit My Last 3 Jobs Over Fake Data Work

I quit my last 3 jobs over fake data work. The management chain burned my team's time pulling metrics that measured nothing and changed nothing. We told them, they nodded, then did it again.

When this starts to annoy me, my wife usuall...

5 days ago
4

Three lines turn a data finding into a decision

You sent the analysis: the number, the chart, a short note on top saying what you found. The reply from the stakeholder you sent to: “Interesting, thanks.”

Nothing followed - no question about method, no meeting, nobody asking what you’d d...

a month ago
2
1

Both numbers were right. That was the problem.

You’re 20 minutes into a review when two people put the same metric on screen and the numbers don’t match. One counted distinct users with a completed order in the last 30 days; the other counted distinct users who placed an order in calend...

2 months ago
3
2

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  • Shane Butler
  • Hai Guan

    Co-Host of Data Neighbor Podcast. Data Science leader with 16+ years of experience in Big Tech. Real estate investor.

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