dataMesh: data with Filippo
Filippo TroccaWhat your ad platforms aren't telling you. Weekly for CMOs, CFOs & Growth leaders
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 21 | Founded | 3 years ago | Last Issue | 3 months ago |
| Active | |||||
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datawithfilippo.substack.comLatest Issues
How AI Agents Just Broke Your Marketing Stack
Last week, I sat in a boardroom with a CMO who had just spent $1.2 million on a state-of-the-art marketing tech stack.
They had the best Customer Data Platform money could buy, a shiny new attribution tool, and predictive models running on...
The Identity Protocol: Stop paying for ghosts.
To: The Board From: The Revenue Architect Re: Week 1 Diagnostic / The “Corpse” Problem
Last week, we agreed on the diagnostic: Your AI is training on dead data: you are marketing to “ghosts”, this inflates CAC. It makes LTV a fiction....
McKinsey Warning: Your Marketing Budget is 90% Blind
I just finished reading the new McKinsey State of Marketing Europe 2026 report, and there is one statistic that should terrify every CMO in Europe.
It’s not about AI. It’s not about Creative.
It’s about money.
The report reveals that 90%...
Stop Feeding Your AI "Corpses": The Case for Identity Resolution
The Problem: Managing by Autopsy
It’s Monday morning, 9:00 AM. The Executive Board feels confident. Sales hit their targets, ROAS is stable, and the CFO is satisfied. But there is a fundamental flaw: everyone is looking at an autopsy....
The AI Guardrail: Why Your "Unified Truth" Needs a Lie Detector
The promise of the new “Agentic AI” era is attractive: the idea of autonomous agents that can build your models, buy your media, and change your creative assets sounds like the perfect solution for any revenue leader. But if you look closel...
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The writers behind this newsletter.
I'm a Revenue Architect. I audit the first-party data infrastructure behind your ad spend and rebuild it so your algorithms learn from actual closed deals — not noise.
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