
What your ad platforms aren't telling you. Weekly for CMOs, CFOs & Growth leaders
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 21 | Subscribers | Read | datawithfilippo.substack.com |
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Last week, I sat in a boardroom with a CMO who had just spent $1.2 million on a state-of-the-art marketing tech stack.
To: The Board From: The Revenue Architect Re: Week 1 Diagnostic / The “Corpse” Problem
I just finished reading the new McKinsey State of Marketing Europe 2026 report, and there is one statistic that should terrify every CMO in Europe.
### The Problem: Managing by Autopsy
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The writers behind this newsletter.
I'm a Revenue Architect. I audit the first-party data infrastructure behind your ad spend and rebuild it so your algorithms learn from actual closed deals — not noise.
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