Helping marketers make sense of data, from zero to one. Learn about marketing attribution, growth models, incrementality, and more.
Platform | Substack | Pricing | Only free issues | Publishes | Monthly |
---|---|---|---|---|---|
Issues | 25 | Subscribers | Read | 021newsletter.com |
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## First things first, forget about thinking of data as a boolean
I took on my first “fully content” project nearly two years ago. I wanted to flex my writing muscles. dbt Labs wanted someone who got data and could explain the value of their product to COOs and CFOs. Fast forward to today and I have ~30 c...
In this article, I’m trying something new by sharing details of a project I’ve done for WeTransfer. The goal is to make the use case and benefits of building a Growth Model as tangible as possible. I hope you enjoy the read!
Before we get started: I’m excited to share that this article is sponsored by Rows, a modern spreadsheet with out-of-box connectors to marketing sources. In this piece, we’ll cover how to monitor discrepancies with both Rows and other tool...
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The writers behind this newsletter.
growth/data freelancer
CEO, Paramark.com
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