Helping marketers make sense of data, from zero to one. Learn about marketing attribution, growth models, incrementality, and more.
Platform | Substack | Pricing | Only free issues | Publishes | Monthly |
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Issues | 27 | Subscribers | Read | 021newsletter.com |
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Hi! This article is written by Sarah, a data engineer turned marketer. She advises companies on marketing and analytics and is the Director of Growth Marketing at Prefect, where they have shifted from a PLG to a PLS motion.
First things first, this article is sponsored by Mixpanel, an analytics platform that enables product and marketing teams to measure ROI. I’m hosting a webinar diving into Mixpanel marketing reporting in more detail. 👉 Register here.
## First things first, forget about thinking of data as a boolean
I took on my first “fully content” project nearly two years ago. I wanted to flex my writing muscles. dbt Labs wanted someone who got data and could explain the value of their product to COOs and CFOs. Fast forward to today and I have ~30 c...
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growth/data freelancer
CEO, Paramark.com
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