Marketing measurement and analytics | 021 Newsletter
Barbara Galiza, Sarah Krasnik Bedell, Pranav Piyush, Mike CurreyHelping marketers make sense of data, from zero to one. Learn about marketing attribution, growth models, incrementality, and more.
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
A step-by-step guide on measuring ROAS for paid campaigns
Imagine pouring money into a campaign that brings in a flood of new subscribers, only to realize later they aren't sticking around. That's the limitation of focusing solely on CPAs. Enter ROAS: a way of measuring campaign results that accep...
The Ultimate Guide of The Best Marketing Measurement Practices For $1M+ Annual Paid Media Spend
When managing over $1M in annual paid media spend, proper measurement stops being a nice-to-have and becomes critical for business success. Poor measurement infrastructure impacts every aspect of marketing performance and can lead to signif...
How to Measure Affiliate Marketing
Poor measurement of Affiliate marketing can lead to costly mistakes: undervaluing partners who drive new customers, overpaying for bottom-funnel conversions that would have happened anyway, and vulnerability to fraud.
How granular reporting helped VEED.io increase 6-figure monthly Paid Search spend while flatlining CAC
# Leveraging marketing analysis to scale paid media spend while maintaining efficiency
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Authors
The writers behind this newsletter.
growth/data freelancer
GTM, analytics, builder, & advisor. Growth marketing @ Prefect, prev. lead data engineer @ Perpay. BA Johns Hopkins, MS Northwestern.
CEO, Paramark.com
A passionate B2C performance marketer with a diverse background in channels including content, influencer, search, display, deals, email, direct mail, print, OLV, OTT, and pay-per-call.
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