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Artwork for Marketing measurement and analytics

Marketing measurement and analytics | 021 Newsletter

Barbara Galiza, Pranav Piyush

Helping marketers make sense of data, from zero to one. Learn about marketing attribution, growth models, incrementality, and more.

Platform
Substack
PricingOnly free issuesPublishesMonthly
Issues27SubscribersRead 021newsletter.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

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First things first, this article is sponsored by Mixpanel, an analytics platform that enables product and marketing teams to measure ROI. I’m hosting a webinar diving into Mixpanel marketing reporting in more detail. 👉 Register here.

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What I’ve learned writing 20+ case studies for dbt Labs

I took on my first “fully content” project nearly two years ago. I wanted to flex my writing muscles. dbt Labs wanted someone who got data and could explain the value of their product to COOs and CFOs. Fast forward to today and I have ~30 c...

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Authors

The writers behind this newsletter.

  • Barbara Galiza

    growth/data freelancer

  • Pranav Piyush
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