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David Brier

I help CEOs and Founders build brands. 2X Amazon bestselling author: RICH BRAND POOR BRAND and BRAND INTERVENTION. Over $9.2B in brand revenue worldwide. Love family, food, coffee, chocolate, and winning. aka "Slayer of the Mundane"

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues77Founded2 years agoLast Issue5 days ago
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Latest Issues

The Smartest Product of 2026 Does Nothing

DuckDuckGo sold out of sunglasses that do nothing.

That’s exactly why people wanted them.

No cameras. No microphones. No AI assistant. No electronics of any kind.

The product is called “Normal F***ing Sunglasses.” The name is the strateg...

5 days ago

Today is August 9th: National Book Lover's Day

A great book doesn’t give you answers.

It changes the questions you ask.

That’s what most get wrong about books.

They treat them like information delivery systems.

A book is a decision tree disguised as chapters.

This is wh...

8 days ago

Fake Experts vs Real Ones: The Field Guide Drops Tomorrow

Just a few years ago, mention “blue oceans” and you were seen as an expert.

Now it’s the new form of identity theft.

Every few months, another branding guru slithers out of the algorithm to whisper wisdom that sounds less like business ad...

10 days ago
1

The Day You Realize Your Mission Statement Belongs to a Tobacco Company

British American Tobacco and Uber Eats have the same mission statement.

They aren’t alone.

Thanks for reading! Subscribe for free to receive new posts and support my work.

“At [Company Name], our customers are at the heart of everything...

25 days ago

One Man. Six Legends. 250 Years in the Making.

So many voices.

Like America itself.

Jim and I have been friends since our days in NYC, over 40 years ago.

As a brilliant actor and impressionist, Jim Meskimen channels DeNiro, Patrick Stewart, Sam Elliott, Christopher Walken, Robin...

a month ago

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  • David Brier

    I help CEOs and Founders build brands. 2X Amazon bestselling author: RICH BRAND POOR BRAND and BRAND INTERVENTION. Over $9.2B in brand revenue worldwide. Love family, food, coffee, chocolate, and winning. aka "Slayer of the Mundane"

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