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David Brier

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Substack
PricingOnly free issuesPublishesTwice weekly
Issues86Founded2 years agoLast Issue3 days ago
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Latest Issues

Most Companies Score Under 5 on This

Ten questions. Ten minutes. One point each, no partial credit.

Score yourself honestly, because nobody else is watching, and the market already knows your number.

1 THE AI TEST

(20 seconds, do it before you read item 2). Wa...

3 days ago
1

When Did Marketing Replace Thinking With Pitching?

Marketing has become a performance.

Thinking left the room.

Most marketing rooms have become exhausting pitch pits. Marketers gather there to pitch, compete, and impress each other with performative ego. Pure corporate noise.

So when the...

5 days ago

The Three Words That End Every Price Negotiation

I kept selling wealthy clients on price.

They wanted something else.

Early on, I’d walk into a room defensive about cost.

I’d lead with what I did and what it would run them, then wonder why the richest prospects kept slipping away....

6 days ago
1

Your Retention Rate Is Lying to You

There’s a number in your monthly report that feels like good news and isn’t.

Retention rate.

It tells you how many customers didn’t leave. It tells you nothing about why they stayed.

Those are not the same question, and the gap between t...

10 days ago
2
2

Elon Musk Didn't Invent It. Tomorrow I'll Show You Who Did.

Elon Musk says one method built his rockets, his cars and a trillion-dollar empire: first principles thinking.

Strip away assumptions. Rebuild from raw truth. You’ve heard the speech.

There’s just one problem with that story.

Musk didn’t...

17 days ago

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  • David Brier

    I help CEOs and Founders build brands. 2X Amazon bestselling author: RICH BRAND POOR BRAND and BRAND INTERVENTION. Over $9.2B in brand revenue worldwide. Love family, food, coffee, chocolate, and winning. aka "Slayer of the Mundane"

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