David Brier
I help CEOs and Founders build brands. 2X Amazon bestselling author: RICH BRAND POOR BRAND and BRAND INTERVENTION. Over $9.2B in brand revenue worldwide. Love family, food, coffee, chocolate, and winning. aka "Slayer of the Mundane"
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 81 | Founded | 2 years ago | Last Issue | 7 days ago |
| Active | |||||
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davidbrier.substack.comLatest Issues
When Your Customer Looks at the Price
I have spent four decades sitting across boardroom tables with founders. Almost every one of them is terrified of AI right now. They think a machine is going to write their copy, steal their market, and turn them into a commodity.
They are...
The Real Threat Isn’t AI. It’s the Part You Gave Away.
Every founder I sit with right now carries the same fear.
They worry a machine will write better copy.
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They worry an algorithm will build sharper funnels....
The Cannibalization Rule: Why Apple Just Attacked Its Own Empire
Apple just made its flagship obsolete. On purpose.
With the new iPhone Duo, they did what most corporate leaders are terrified to do:
They attacked their own empire.
Steve Jobs proved that exact principle when the iPhone devoured the iPo...
Why I Stopped Trying to Keep Up, and Picked a Lane
Everyone is trying to keep up.
With the changing ways to get discovered.
With staying relevant.
With winning the game of attention, which rewrites its rules every six months while we’re all still playing the last version.
It’s ex...
The Smartest Product of 2026 Does Nothing
DuckDuckGo sold out of sunglasses that do nothing.
That’s exactly why people wanted them.
No cameras. No microphones. No AI assistant. No electronics of any kind.
The product is called “Normal F***ing Sunglasses.” The name is the strateg...
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| Subscribers | Engagement | 64 | Monthly Web Visits | ||
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I help CEOs and Founders build brands. 2X Amazon bestselling author: RICH BRAND POOR BRAND and BRAND INTERVENTION. Over $9.2B in brand revenue worldwide. Love family, food, coffee, chocolate, and winning. aka "Slayer of the Mundane"
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