
Stories, ideas and inspiration from a design studio in motion — featuring brand thinking, campaign breakdowns, client work and the occasional personal detour.
| Platform | Pricing | Only free issues | Publishes | Daily | |
|---|---|---|---|---|---|
| Issues | 48 | Subscribers | Read | orbitstudios.substack.com |
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Most people assume adult learning is easier. We’re disciplined. Motivated. We’ve got rent to pay and deadlines to meet. Surely we’re the ideal audience for absorbing new information, right?
Creative leadership has always meant standing in the space between vision and execution, chaos and clarity, concept and craft. The arrival of AI hasn’t changed that — it’s just raised the stakes.
Tiny Giants is where I break down micro brands turning everyday goods into cultural lightning rods. Today’s case: a bubbly prebiotic soda that hijacked the nostalgia of a 90s pop can and rewired it for the wellness generation.
Tiny Giants is where I dissect micro brands that turn ordinary products into design culture moments. Today’s subject: a bar of soap with the swagger of a craft beer and the internet literacy of a meme account.
Other publications recommended by the authors of this newsletter.
The writers behind this newsletter.
Principal & Creative Director at Orbit Studios, cartoonist and creator of Planet Joey, musical theatre performer/director and long-suffering Leafs fan.
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