Sports Branding
Gameplan Creative, Brigitte SmithSports Branding is the "Authentic" Voice of the Industry. Where sport, brand, and culture collide.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 72 | Founded | a year ago | Last Issue | 8 days ago |
| Active | |||||
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sportsbranding.substack.comLatest Issues
Episode 55. Presenting to a Client Who Is Blind.
Welcome to Episode 55 of the Sports Branding Substack. Thank you for subscribing.
In this episode, I share one of the most unusual branding challenges of my career.
In 2002, NBA Creative Services was tasked with developing a new vis...
Episode 54. The Sport of Kings.
Welcome to Episode 54 of the Sports Branding Substack. Thank you for subscribing.
In this episode, we rely on our branding mallets, strap on our creative helmets, and chase big ideas all over the design possibilities polo field — while lea...
Episode 53. Team Nicknames. Brevity Wins.
The Sports Branding Substack is a reader-supported publication. To receive new posts and support our work, consider becoming a paid subscriber to get additional content.
Welcome to Episode 53 of the Sports Branding Substack. And thank you,...
Episode 52. Brand Direction GPS Look Books.
Excited to Welcome Our Subscribers to Episode 52 of the Sports Branding Substack.
In sports, no team takes the field without a playbook. The coach doesn’t walk into the locker room and say, “Just go out there, play hard and win the game.”...
Teams without a City/State Name.
What happens when a team ignores one of the most basic rules in sports branding?
In this episode of the Sports Branding Podcast, Tom O’Grady and Brigitte Smith break down the three major pro teams that don’t follow the traditional “city/st...
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| Subscribers | Engagement | 71 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
The “Authentic” Voice of Sports Branding. Building Better Brands for 25 Years.
Creative Director at Gameplan Creative
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