Sports Branding
Gameplan Creative, Brigitte SmithSports Branding is the "Authentic" Voice of the Industry. Where sport, brand, and culture collide.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 76 | Founded | a year ago | Last Issue | 6 days ago |
| Active | |||||
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sportsbranding.substack.comLatest Issues
Episode 60: Less Cover. More Clever.
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Welcome to Episode 60 of the Sports Branding Substack. Thank you for subscribing and for being part of our community dedicated to culture, art, and sports branding.
To receive new posts from Sports Branding, please c...
Episode 58. The New York Knicks Logo Design.
Welcome to Episode 58 of the Sports Branding Substack. Thank you for subscribing and for being part of our community dedicated to culture, art, and sports branding.
Sports Branding is a reader-supported publication. To receive new posts an...
Episode 57. Time to Show Orange Respect.
The 1977 Super Bowl runner-up Denver Broncos defense was so dominating it was nicknamed the “ORANGE CRUSH”, the wildly popular soft drink at the time.
Welcome to Episode 57 of the Sports Branding, written by Gameplan Creative, Founder and...
Episode 56. NBA Finals 1999 vs. 2026. How the Fan Experience Has Changed.
The Official 1999 NBA Finals Commemorative Program celebrates the San Antonio Spurs vs New York Knicks Championship Series.
Welcome to Episode 56 of the Sports Branding Substack. Thank you for subscribing!
The last time the San Antonio Sp...
Episode 55. Presenting to a Client Who Is Blind.
Welcome to Episode 55 of the Sports Branding Substack. Thank you for subscribing.
In this episode, I share one of the most unusual branding challenges of my career.
In 2002, NBA Creative Services was tasked with developing a new vis...
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Authors
The writers behind this newsletter.
The “Authentic” Voice of Sports Branding. Building Better Brands for 25 Years.
Creative Director at Gameplan Creative
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