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Artwork for Sports Branding

Sports Branding

Tom O'Grady, Brigitte

Sports Branding Insight from Tom O'Grady, the "Authentic" Voice of the Industry.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues34SubscribersRead sportsbranding.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Episode 27. Twenty-Seven World Series Firsts.

World Series games in the early 20th Century were followed by fans with large game tracker scoring systems to keep fans updated on game action. AMAZING!

a month ago
4
0

Episode 26: Who Keeps Score Anymore?

Keeping score at a baseball game, whether it be an MLB Postseason game, or a local Little League game, is becoming a fleeting tradition as technology rapidly advances.

2 months ago
8
3

Episode 25. The Rise of Player-First Logos

Sports Branding is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

2 months ago
6
0

Episode 24. '90s NBA Uniform Maximalism.

In the 90s, “Maximalism” transformed the NBA into something bigger, bolder, and more culturally relevant than professional basketball had ever seen. AMAZING!

2 months ago
8
3

Authors

The writers behind this newsletter.

  • Tom O'Grady

    For over 30 years, Gameplan Creative has been at the forefront of sports branding having designed many of the world's most popular team logos, uniforms, and live event venue animations. Building Better Sports Brands.

  • Brigitte
  • Frequently Asked Questions

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