Dean’s Substack
The Digital ScalpelI write about Digital. Im interested in the intersection of technology and human behavior. My philosophy is Consumer Focused, Business Led, Technology enabled
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 20 | Subscribers | Read | deanmcelwee.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Post Ape Autopsy: What the NFT Collapse Taught Us About Value
There was a time that people were buying NFT’s. One of the most expensive was a massive $69.3 million paid for Everydays: The First 5000 Days by Beeple in March of 2021. Today it’s probably worth $100. It was bought by Vignesh Sundaresan (A...
The $80 billion Ghost Town: Why the Metaverse Collapsed
This is the first in a series of articles where I unpack some of the digital failings that we’ve seen. The purpose is to understand the lessons we can learn and identify the common pitfalls.
Too dangerous to release: model wars
This week’s narratives in the AI models’ war pivoted to Anthropic’s new model, which they determined was too dangerous to release. It, not surprisingly, generated significant press and public commentary. Now I don’t know enough about the mo...
The Paradox of AI in 2026: Broad Use, Narrow Value
AI adoption in 2026 is a study in friction. Data from Gartner and BCG indicate that while 90% of companies are actively experimenting with AI, a massive gap has emerged between “usage” and “transformation.”
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Thinker, Questioner, Explorer, Author
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