Dean’s Substack
The Digital ScalpelI write about Digital. Im interested in the intersection of technology and human behavior. My philosophy is Consumer Focused, Business Led, Technology enabled
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 17 | Subscribers | Read | deanmcelwee.substack.com |
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Latest Issues
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The Paradox of AI in 2026: Broad Use, Narrow Value
AI adoption in 2026 is a study in friction. Data from Gartner and BCG indicate that while 90% of companies are actively experimenting with AI, a massive gap has emerged between “usage” and “transformation.”
Why AI adoption is a human problem
We are treating AI adoption in organizations like a hardware upgrade. Plug it in and watch the numbers go up. There’s an issue with this; it’s actually a human incentive problem.
The Vending Machine Trap: Why Agentic Commerce Demands a Consumer-First Philosophy
In the rush to build the burgeoning world of agentic commerce, we are collectively falling into a familiar trap: the “technology first, philosophy later” fallacy.
The Billion-Dollar Border: Why Retailers are Building Fortresses Against the Bot
Earlier this month, eBay declared that its walls were going up. By explicitly banning "buy-for-me" agents and LLM-driven bots from placing orders without human review, they fired a flare for the rest of the industry.
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Authors
The writers behind this newsletter.
Thinker, Questioner, Explorer, Author
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