Retail Media Breakfast Club
Kiri MastersA weekly compilation of posts from Retail Media Breakfast Club by Kiri Masters.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 30 | Founded | a year ago | Last Issue | 2 days ago |
| Active | |||||
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retailmediabreakfastclub.substack.c...Latest Issues
Scrappy vs Scale
I’ve been part of many panels over the years, but this week I had a new ‘first time’. it was the first time I did so here in my hometown of Perth, Australia!
(If you’re new here, I recently returned home after about 15 years living off & o...
Who’s Paying for All This?
I felt pretty sorry for myself when my alarm went off at 1:45AM this week.
Duty was calling. In this case, for a webinar that I’d committed to do with Bazaarvoice for some research we worked on together (ICYMI you can find What’s a Brand...
Amazon Unboxed, MTA, and is retail media is a creative wasteland?
Happy Friday. This week I felt the pain of being 9,160 miles (14,741 kilometers) away from all the action at Amazon Unboxed in SF. Thankfully, I was able to get intel from a handful of smart industry folks. Frankly these are the people I pr...
44% of US RMNs are led by women, retail media in Poland, and more
Happy Friday! I’m back at home after 2 weeks of being away – first a week in Poland for my mum’s 60th birthday, then a week back stateside for a couple of industry events. You’ll hear more about both of those after the jump.
But the other...
Prompting (or resisting) brand switching in the age of AI
Happy Sunday! Last week I stopped in to New York and SF on my way home from a family vacation in Poland. First, for Ad Club of NY’s inaugural Commerce Media Exchange, where I moderated a panel and caught up with my colleagues at The Drum. T...
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Kiri Masters
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