The GTM Files
Deeksha AnandWeekly case studies showing how real companies won (or lost) their GTM battles-so you don't have to guess
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 65 | Founded | a year ago | Last Issue | 3 days ago |
| Active | |||||
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I didn't get the Onitsuka Tiger fuss. The 38% margin did
Read time: about 7 minutes
I usually don’t write about brands outside India. I’m making an exception, because this one genuinely annoyed me.
I was in Japan this May. Everywhere I went, there were queues outside Onitsuka Tiger stores, most...
How Ather Energy built a ₹3,671 crore business by refusing to put a battery in a petrol scooter
It took twelve years and ₹2,000-plus crore of losses to build a two-wheeler from the silicon up. Here's why the hard path turned into the moat.
Read time: about 5 minutes
Think about the last scooter your family bought. You checked the mi...
INDmoney's real money is in the exchange rate
Read time: about 6 minutes
Think about where your money actually lives right now.
Some in a savings account. Some in a mutual fund folio you check twice a year. A bit in EPF you’ve never logged into. An FD somewhere. A few stocks. An insu...
The Souled Store paid for the licences everyone else faked. That turned ₹5.5 lakh into a ₹492 crore business.
Read time: about 6 minutes
Think about the last time you bought a graphic tee with a character on it that meant something to you.
You probably didn’t compare prices. You didn’t open five other tabs. You just bought it, because the charact...
1,000 of you now read this every week. Thank you. Here’s the best of The GTM Files.
Read time: about 5 minutes
We just crossed 1,000 subscribers.
I want to sit with that for a second, because it’s not a small thing. It’s not a vanity number on a dashboard. It means that every single week, 1,000 of you choose to open a lo...
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Weekly teardowns of how Indian brands win with unconventional GTM. By a Google PMM.
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