The GTM files by Deeksha
Deeksha AnandWeekly case studies showing how real companies won (or lost) their GTM battles-so you don't have to guess
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 62 | Founded | a year ago | Last Issue | 2 days ago |
| Active | |||||
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The Souled Store paid for the licences everyone else faked. That turned ₹5.5 lakh into a ₹492 crore business.
Read time: about 6 minutes
Think about the last time you bought a graphic tee with a character on it that meant something to you.
You probably didn’t compare prices. You didn’t open five other tabs. You just bought it, because the charact...
1,000 of you now read this every week. Thank you. Here’s the best of The GTM Files.
Read time: about 5 minutes
We just crossed 1,000 subscribers.
I want to sit with that for a second, because it’s not a small thing. It’s not a vanity number on a dashboard. It means that every single week, 1,000 of you choose to open a lo...
Sleepy Owl spent ₹1.71 to earn every ₹1. Then it walked away from the product that made it famous.
Read time: about 4 minutes
Think about how you make coffee at home. You reach for a jar, add hot water or milk, stir for ten seconds, drink it. You’re not thinking about origin or brew method or extraction time. You want caffeine, and you...
iD Fresh Food gave its batter a shelf life of days, not months. It built a ₹681 crore business on that.
No TV campaign. No celebrity face. Just batter that expires before your milk does, and a fridge in your building with no cashier.
Walk into most large FMCG companies and the growth playbook is basically fixed. Extend shelf life so you can...
It’s my birthday. So instead of a new teardown, here’s everything a year of them taught me.
Read time: about 6 minutes
It’s my birthday this week.
I started The GTM Files because I was tired of “growth” advice that was really just “spend more on ads.” I wanted to know why the Indian brands I admire actually win: the specific, u...
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