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Rhetorical Tricks

Jennifer Mercieca

It's tricky! Analysis of the art and science of the dark arts of communication. Pulling back the curtain to explain anti-democratic rhetorical tricks.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues25SubscribersRead jennifermercieca.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Nostalgia is a Tricky Trick

Do you click on links like “50 Things Only '80s Kids Can Understand” or “90s Stars, Then and Now”? You’re not alone. The same mechanism that makes nostalgia a powerful clickbait strategy also makes it a powerful propaganda strategy.

4 months ago
13
3

On the Important Difference Between Doing a "Search" and Doing "Research."

I've been thinking a lot about the difference between doing a "search" and doing "research" and how that works with conspiracy theory/lies to control our public sphere. Here's an old thread from 2023.

5 months ago
14
2

The Conspiracy Theorists Control Our Public Sphere

How did the US government get taken over by conspiracy theorists? Conspiracy is a really tricky rhetorical trick because it makes heroes out of believers and doesn’t allow evidence to disprove the narrative.

5 months ago
28
4

It's Been 10 Years Since Trump's Gold-Gilded Escalator Ride

It’s been 10 years since Trump announced he was planning to run for president. Ten long, traumatic years. He made his presidential announcement at Trump Tower, where he lived at the time. For me, the biggest tell from the whole spectacle wa...

6 months ago
6
0

Authors

The writers behind this newsletter.

  • Jennifer Mercieca

    I'm an award-winning #teamrhetoric professor and author. My analysis here is based on my academic research and does not reflect the views of my university. Always explaining anti-democratic rhetorical tricks. Very earnest. Democracy cheerleader.

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