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UMG’s culture marketing & content strategy team

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Substack
PricingOnly free issuesPublishesWeekly
Issues29Founded9 months agoLast Issue17 days ago
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Latest Issues

On Bea Miller and Feeling Uncomfortably Seen By Your Favorite Artist

Relatability is what brings the musician and the listener together. It’s what makes me go from offhandedly hearing a song online to purposefully seeking it out, intentionally adding it to a playlist, and allowing it space in my life. I’d ar...

17 days ago
7

Who Exactly Is AUDREY NUNA?

Written by Lulu Baker

I don’t know if KPop Demon Hunters was made to save the world from demons or to introduce me to AUDREY NUNA, but either way, mission accomplished.

Somewhere between the sword fights and fictional girl group lore, I e...

25 days ago
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When Music Moves Us to Act: HeadCount and the Power of Fandom

Have you ever been to a concert or other entertainment event and saw a table of people with a few clipboards with signs saying “Register to Vote?” It’s very likely that you saw HeadCount’s volunteer team speaking to fans about resources for...

a month ago
7

Who’s Coming Up with These “Vibe-Core” Genres? And What Do They Really Mean?

Hi, I have a problem. And I think you might have the same one.

I listen to a lot of music that, when someone asks me what genre it is, the best genre I can use to categorize it is experimental.

Experimental pop. Experimental electronic....

a month ago
11

POV: You Show Up to Shoot B-Cam... and End Up Directing a Music Video

If there’s one thing that will take you far in the music industry, it’s adaptability. In an industry where creative visions can change in an instant, success often comes down to how well you can pivot.

Based in Nashville, °1824 Content Cre...

2 months ago
9

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Authors

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  • °1824

    UMG’s culture marketing & content strategy team

  • Clare Fox

    <33

  • Cece Faulkner

    PR & SPR Representative at Universal Music Group - °1824

  • Lola

    Socials/PR for UMG's 1824

  • Susie Gascon
  • Raquel Hilton

    hearting music and frogs 4L

  • Megan Dawson

    PR + SPR for °1824

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