L'étoffe des marques
Delphine Dumas, PhdHello! I’m Delphine. In my newsletter “L’étoffe des marques” - The fabric of brands, I explore what makes brands unique and how to create value for the consumer through stories and research insights. For curious minds and creators!
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 16 | Founded | a year ago | Last Issue | 2 months ago |
| Active | |||||
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letoffedesmarque.substack.comLatest Issues
#16 “Scrolling isn’t fun!”
I asked a luxury industry expert what she would recommend to major brands in order to improve the consumer experience in e-commerce, her answer hits :
“It’s boring. We get bored! Shopping is fun. We laugh with our friends in the fitting...
#15 Luxury, the sacred, and the profane
There is one scene I have never forgotten.
I was working in Paris for Issey Miyake perfumes, and I traveled to Japan on several occasions, particularly to Tokyo, to meet with Mr. Miyake and his team. A colleague told me, “Go to the departm...
#14 How do consumers behave in times of crisis?
The fear of rising prices or gas shortage triggers consumer behavior that researchers call “coping”. Coping is the process by which individuals deploy cognitive and behavioral efforts to deal with a situation perceived as stressful or even...
#13 Are Department Stores losing their appeal?
Bad news accumulates for historic retail institutions: is the department store business model reaching its limits?
Born in the mid nineteenth century under the reign of Napoleon III, modern retail took shape in 1852 with the opening of Le...
#12 Why craftsmanship feels more desirable than ever?
Have you heard of the VUCA world? In the 1990s, the US Army War College coined the acronym VUCA to describe a world that is Volatile, Uncertain, Complex, and Ambiguous. More recently, another acronym has apperaed: FANI, Fragile, Anxious, No...
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Authors
The writers behind this newsletter.
Hello! I'm French and I lived for 10 years in Milan. I am passionate about consumer behavior, brand culture & fashion marketing! I hold a PhD in Marketing and I teach in universities, business and fashion schools.
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