L'étoffe des marques
Delphine Dumas, PhdHello! I’m Delphine. In my newsletter “L’étoffe des marques” - The fabric of brands, I explore what makes brands unique and how to create value for the consumer through stories and research insights. For curious minds and creators!
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 13 | Subscribers | Read | letoffedesmarque.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
#13 Are Department Stores losing their appeal?
Bad news accumulates for historic retail institutions: is the department store business model reaching its limits?
#12 Why craftsmanship feels more desirable than ever?
Have you heard of the VUCA world? In the 1990s, the US Army War College coined the acronym VUCA to describe a world that is Volatile, Uncertain, Complex, and Ambiguous. More recently, another acronym has apperaed: FANI, Fragile, Anxious, No...
#11 Lessons from a Brand extension flop
Here’s a brand extension case that has almost vanished from the internet: NIVEA Beauté, the skincare brand stepping into the world of makeup. A fleeting launch that I experienced firsthand at the very beginning of my marketing career.
#10 Could pre-owned goods outshine new ones?
First, I really appreciate your time and your attention!
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Authors
The writers behind this newsletter.
Hello! I'm French and I lived for 10 years in Milan. I am passionate about consumer behavior, brand culture & fashion marketing! I hold a PhD in Marketing and I teach in universities, business and fashion schools.
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