Delphine Dumas
Delphine Dumas, PhdHello! I’m Delphine and this is my newsletter “L’étoffe des marques” - The fabric of brands - I share my passion for brand culture, fashion marketing with a twist of history!
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 3 | Subscribers | Read | letoffedesmarque.substack.com |
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Latest Issues
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#03 The Louis Vuitton Saga, last episode ! new challenges ahead
1. End-to-end full control
#02 The Louis Vuitton Saga, Episode 2: From luxury to fashion house
In The Leopard (“Il Gattopardo”), the Italian masterpiece by Giuseppe Tomasi di Lampedusa, Prince Salina witnesses the twilight of the aristocracy as Garibaldi’s troops advance in Sicily, during the Italian Risorgimento. In the Luchino Visc...
#01 The Louis Vuitton Saga, Episode 1: a brand reflecting a new era
It seems natural to begin this newsletter with Louis Vuitton: honestly, is there a better example of a luxury brand so deeply built within its time, its culture, and with such enduring success? (Well, yes, perhaps Chanel, Hermès, or Armani…...
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Authors
The writers behind this newsletter.
Hello! I'm French and I lived for 10 years in Milan. I am passionate about consumer behavior, brand culture & fashion marketing! I hold a PhD in Marketing (2025) and I teach in universities, business and fashion schools.
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