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A newsletter about how marketing actually works at technology companies

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Substack
PricingOnly free issuesPublishesWeekly
Issues4Founded3 years agoLast Issue2 years ago
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Latest Issues

What 7 Years at Google & Meta Taught me about the Importance of Product Marketing in Scaling Products from 0 to 500+ million users

My orientation as a bright eyed Noogler in 2013, when I began my MBA internship at Google.

During my time at Google & Facebook, I worked on four products – Doubleclick, Google Fiber, Google Assistant & Facebook Portal. A common theme, with...

2 years ago
2

Why Product Marketing is the heart of tech marketing

This post is the result of over a dozen interviews from folks who work in product marketing, marketing and product management at Apple, Google, Meta, HubSpot, Square, Pendo.io, Instacart, and Discord. A special thank you to Marcus Andrews,...

2 years ago
5

Welcome to Demand: become a better marketer and operator

Welcome to Demand

Demand is a newsletter for anyone interested in deepening their knowledge of marketing and growth at technology companies. We will cover a gamut of topics related to marketing and derivatives of marketing – including pr...

2 years ago
3
1

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3 years ago

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Authors

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  • Erik Eliason

    I am a high-growth marketing leader with a track record of scaling B2C and B2B companies. Marketing leader @ Patreon. Alum @ Square, BlockFi, startups.

  • Naiomi Eliason

    Founder@Demand, Alum@Google, Meta, Instacart, Start-ups

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