Digital Roots
Rob WeirThis blog series takes a deep dive into how technology is being woven into the very fabric of traditional industries, ensuring their growth and relevance in a rapidly evolving digital era.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 43 | Founded | 3 years ago | Last Issue | 12 days ago |
| Active | |||||
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robweir.substack.comLatest Issues
The Dormant SKU (Part 2)
TL;DR
Two agave brands put the same number of cases on the same truck, through the same distributor, in the same month. Eighteen months on, one is growing and one is asleep in a warehouse. What split them was not the product, and it was no...
The Dormant SKU
TL;DR - The Diffusion Problem
The U.S. just lost its second-largest wine and spirits distributor, not to a competitor but to its own inability to sell. RNDC held the licenses, owned the trucks, and carried the brands, then unwound operatio...
Distribution Is the Last Step. Most Brands Treat It Like the First.
TL;DR
The build sequence is clear: account relationships first, velocity proof second, market intelligence third, distribution as fulfillment fourth. Each phase creates the leverage the next phase requires.
Digital Roots is a reader-suppo...
The Broken Coin (Part 2): 150–300% Velocity Lift. One Variable.
TL;DR
Part 1 mapped why the system is broken. This article maps what the alternative looks like — in data, economics, and documented cases.
A brand ambassador with a territory generates 150–300% higher velocity than comparable markets wit...
The Broken Coin (Part 1): Distribution Is Not a Sales Strategy
TL;DR
A distributor’s job is to move boxes from a warehouse to a licensed account. Not to build your brand. Not to develop relationships. Not to create demand. The U.S. spirits industry has spent 70+ years outsourcing both logistics and sa...
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| Subscribers | Engagement | 62 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Ex- U.S. Army, Artisanal Spirits Aficionado, MGx CEO. I fuse tech, sustainability & tradition to distill the future of artisanal production.
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