Digitanomy by Jagadeesh J
Jagadeesh JJoin the Top 1% Digital Marketers community in the world. By subscribing, you will receive one actionable insight with a detailed explanation and examples in Digtial and Growth Marketing every week.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 35 | Founded | 3 years ago | Last Issue | 13 days ago |
| Active | |||||
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digitanomy.substack.comLatest Issues
Google Brand Lift Study: Whose lift are we measuring?
Recently, one of the brands I worked with increased its digital brand spend and enabled Google’s BLS in the campaign wherever applicable.
After the campaign ended, the BLS showed a ~40% lift in brand awareness. However, none of the busine...
Understanding Incremental ROAS
When scaling campaigns across digital marketing channels, we should never rely only on channel-attributed return on ad spend (ROAS).
Today, with automated campaigns(like PMax, AI Max, Advantage+) dominating top digital marketing platforms...
Shorter attribution window leads to lower-quality users?
Does a shorter attribution window in a user acquisition campaign lead to lower-quality users?
Last month, I audited the user acquisition campaigns for a ride-hailing app based in the Middle East. The problem statement I was given was:
*...
UAC needs Channel prioritization controls more than PMax.
Last week, Google reportedly tested something in their automated campaign, PMax, that I thought they would never do.
Channel prioritization controls for Performance Max campaigns.
Basically, with this change, we can set bid priority fro...
What happens when we scale-up Google AI Campaign with wrong signal?
Two major problems with scaling performance campaigns in Google through automated campaigns like PMax, AI-Max, or even broad match are
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Campaign control
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Optimizing events/Value usage
Most of us know the campaign-control limit...
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Authors
The writers behind this newsletter.
Managing Partner, APJ Growth Company.
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