Digitanomy by Jagadeesh J
Jagadeesh JJoin the Top 1% Digital Marketers community in the world. By subscribing, you will receive one actionable insight with a detailed explanation and examples in Digtial and Growth Marketing every week.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 37 | Founded | 3 years ago | Last Issue | 14 days ago |
| Active | |||||
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digitanomy.substack.comLatest Issues
Insurance ads CPCs are about to drop. But we can't celebrate it yet.
Last week, India’s insurance regulator proposed tighter controls on commissions paid to agents and intermediaries, creating a lot of buzz across all social media. After that, PB Fintech (Policybazaar) share price fell 40% in just three days...
Meta Ads : Frequency Tax
In Meta ads, higher the ad frequency, the higher the CPM.
If you want to build a very high-frequency brand exposure campaign on Meta, your CPM will shoot up after a frequency of 6-7 per week. And if you are running a performance ad to ach...
Google Brand Lift Study: Whose lift are we measuring?
Recently, one of the brands I worked with increased its digital brand spend and enabled Google’s BLS in the campaign wherever applicable.
After the campaign ended, the BLS showed a ~40% lift in brand awareness. However, none of the busine...
Understanding Incremental ROAS
When scaling campaigns across digital marketing channels, we should never rely only on channel-attributed return on ad spend (ROAS).
Today, with automated campaigns(like PMax, AI Max, Advantage+) dominating top digital marketing platforms...
Shorter attribution window leads to lower-quality users?
Does a shorter attribution window in a user acquisition campaign lead to lower-quality users?
Last month, I audited the user acquisition campaigns for a ride-hailing app based in the Middle East. The problem statement I was given was:
*...
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Authors
The writers behind this newsletter.
Managing Partner, APJ Growth Company.
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