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Artwork for Digitanomy by Jagadeesh J

Digitanomy by Jagadeesh J

Jagadeesh J

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Artwork for Digitanomy by Jagadeesh J

Latest Issues

Google Privacy Sandbox (2019-2025)

Google's Privacy Sandbox initiative is back to square one this week.

What was stated as a promising move in 2019 is back to where it was after seven years of to-and-fro.

Where it all started

Apple announced ITP(Intelligent Tracking P...

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Curious case of Meta Campaign Performance

Today, a well-performing campaign on Meta has the shelf life of a banana. One good creative can change the campaign's performance from bad to extremely good, but the same creative will stop performing in a few days.

If you look closer, thi...

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My memorable discussions with CEOs

Once, a CEO asked, "How fast can you double your digital marketing scale (New user acquisition) at the same CAC?"

I said, "It depends on how fast we can improve our product conversion rate by 2x".

Just so you know, try this response at y...

2 years ago
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Attribution Window

Today in digital marketing, campaigns are getting easy to execute but difficult to measure. And in the coming days it will get even easier to execute but more difficult to measure its true outcome.

In measuring the effectiveness of digita...

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Incrementality & Attribution

Today, attribution is becoming increasingly challenging, even for the mighty Walled Gardens of Digital Marketing.

Apple deprecated 3rd party cookies in Safari during 2019.

Two years later, iOS 14 was released, and the 'Identifier for Adve...

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  • Jagadeesh J

    Managing Partner, APJ Growth Company.

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