Reletter
Artwork for Directing Attention

Follow the inside story as we build Attention into a global media business even more successful than Gawker or Vice

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues57Founded2 years agoLast Issue3 months ago
Active

Read this Newsletter

directing.attention.to
Artwork for Directing Attention

Latest Issues

Our pivot to reportless reporting

We’re committed to continuous assessment of our own research practices to ensure we’re efficiently burning through large piles of money.

With this in mind, we recently published a research report which found that no one reads our research...

3 months ago
7

Help me save the world, but don't tell Marcos: a train data Secret Santa

I know there is no ‘O’ line goddammit, you smartass

Let me explain by breaking down the headline.

Save the world

Imagine a simple technology that helps millions of people save billions of minutes every day.

With all the time the techn...

5 months ago
2

“I’ll never sleep again”

This is a blog post from Attention’s project, the Center for the Alignment of AI Alignment Centers


This summer I won a spot as a summer intern at CAAAC. I’ve wanted to work at the center ever since I learned about the alignment alig...

6 months ago
5
3

AI researcher burnout: the greatest existential threat to humanity?

This is a blog post from Attention’s project, the Center for the Alignment of AI Alignment Centers


Drawing on multiple interviews in the community of AI researchers and bolstered by mathematical modelling, we find that the future of...

8 months ago
10

To make AI safe, we must develop it as fast as possible without safeguards

This is a blog post from Attention’s project, the Center for the Alignment of AI Alignment Centers


We hear a lot in the media about how AI companies should stop and think before forging ahead with new and powerful models. According...

8 months ago
11
1

Key Facts

Contact Information
Newsletter Author
Number of Subscribers
Find out how many people subscribe to this newsletter.

Audience Metrics

Subscribers, engagement, traffic and sponsorship for Directing Attention.

SubscribersEngagement64Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

Authors

The writers behind this newsletter.

  • Attention!

    \ud83d\udd75️ Mission: make the internet fun again. \ud83d\udda5️ Format: website (attention.to) and blog (Substack). ✅ Progress: minimal.

  • Louis Barclay

    Founder, CEO and unpaid intern @ Attention. Mozilla Senior Fellow, HKS Shorenstein Center Fellow.

  • Matt Round

    I make web stuff

  • Frequently Asked Questions

    How can I access the email archive for Directing Attention?

    You can find recent issues that have been published by Directing Attention on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does Directing Attention have?

    To see how many people subscribe to Directing Attention, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in Directing Attention?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch Directing Attention as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like Directing Attention?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact Directing Attention using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to Directing Attention?

    Scroll up to where it says Related Newsletters to see other publications like Directing Attention. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact Directing Attention?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.