Reletter
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Follow the inside story as we build Attention into a global media business even more successful than Gawker or Vice

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues60Founded3 years agoLast Issue24 days ago
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Artwork for Directing Attention

Latest Issues

Prediction: AI will kill every human by next year, or not

We are urgently sounding the alarm that the cataclysmic extermination of all humans by AI could happen as early as next year, or not at all.

We believe our new prediction model to be the most robust yet in the field of AI alignment, coveri...

24 days ago
12
2

Presenting my AI best friend, Buddy

Today Attention is publishing project #13, Buddy, by creator Aidan, also known as tachophobicat. Watch Aidan’s video here (nearly 400k views!), and read about his exciting invention below.


I’ve invented a product that’s taking the w...

2 months ago
2

DataCenter.FM — the sound of the AI bubble

Today Attention is publishing project #12, DataCenter.FM by wonderful online-maker-of-fun-things Matt Round from Vole.WTF.

Check out DataCenter.FM here if you need no further context before you enter the soothing soundscape of the AI bubbl...

6 months ago
4

Our pivot to reportless reporting

We’re committed to continuous assessment of our own research practices to ensure we’re efficiently burning through large piles of money.

With this in mind, we recently published a research report which found that no one reads our research...

8 months ago
7

Help me save the world, but don't tell Marcos: a train data Secret Santa

I know there is no ‘O’ line goddammit, you smartass

Let me explain by breaking down the headline.

Save the world

Imagine a simple technology that helps millions of people save billions of minutes every day.

With all the time the techn...

10 months ago
2

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Audience Metrics

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SubscribersEngagement61Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

Authors

The writers behind this newsletter.

  • Attention!

    \ud83d\udd75️ Mission: make the internet fun again. \ud83d\udda5️ Format: website (attention.to) and blog (Substack). ✅ Progress: minimal.

  • Matt Round

    I make web stuff

  • tachophobicat

    I'm Aidan \ud83d\ude0a

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