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Compound Authority

Ariell Mattos

Authority compounds before revenue does. Subscribe to receive weekly essays on building trust, sharpening positioning, and becoming the advisor clients already trust before the first conversation.

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues91Founded4 years agoLast Issue17 days ago
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Latest Issues

Too much expertise can become a liability.

I left a discovery call feeling mentally exhausted.

Recently, I hopped on a call with a financial advisor. I wanted to understand more about how he could help me with my investments and see how he would drive the conversation.

During the...

17 days ago

The annoying side of referrals

Yesterday, my friend told me he was thinking about changing financial advisors.

Surprisingly, performance wasn’t the reason.

He shared that the advisor only talks to him at the end of the month about the same subject:

To ask for referral...

21 days ago
1

Why qualified advisors don’t feel trustworthy

Last week, I reviewed the LinkedIn profiles of five experienced financial advisors.

Each had impressive credentials and years of experience.

Yet none of their profiles helped me understand:

  • How they think

  • What they believe

*...

23 days ago

Cura para a síndrome do impostor.

Ninguém acreditava nele.

Talvez nem ele mesmo pensasse que seria possível chegar a essa conquista.

Tenho um colega que estudou comigo em uma cidade do Nordeste. O cara nunca foi de estudar tanto. Ele sempre tirava seu 7-8 nas provas e sen...

2 months ago

O moderno pesadelo em pessoas inteligentes.

Basta uma mergulhada de alguns minutos no oceano digital para você inundar seu cérebro com:

  • Centenas de modelos de negócios atrativos.

  • Pessoas ganhando dezenas de salários mínimos por dia com agentes de IA.

  • Novas estratégias...

2 months ago

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  • Ariell Mattos

    Thoughtful essays on building trust, earning authority, and creating a reputation that compounds for financial advisors.

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