Dose of Reality
Mark Hadfield, James AddlestoneReal human insight from around the UK. Dose of Reality explores what we can learn from people’s lives, behaviours and contradictions, and how reality can improve research, strategy and decision-making.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 22 | Founded | 4 months ago | Last Issue | 6 days ago |
| Active | |||||
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dosesofreality.substack.comLatest Issues
What judging the Effies reminded me about human insight
I recently spent a morning judging the Effies again, alongside a very smart group of marketers, strategists and agency leaders.
I’ve judged for numerous years across APAC when I lived there, and also for the past few years back here in th...
How to use Dose of Reality to show your clients true reality
Dose of Reality is built around a simple idea: real human understanding should be easier to access, easier to use and harder to ignore.
But because it’s a different way of accessing research, part of our job is showing how it can actually...
Can we please stop putting ‘data’ on a pedestal
I cannot believe this hasn’t been bigger news.
For the best part of 15 years, economists, politicians and businesses have been trying to explain Britain’s productivity crisis. Why did productivity growth collapse after the financial crisis...
Confessions of a Quantaholic
Yesterday I spoke at Future of Media Manchester. It was pretty cathartic actually. As someone who has spent the best part of their career trying to use Data to answer the thorniest marketing questions out there, it was quite nice to be able...
Why we call people participants, not respondents
There’s a line you hear a lot in marketing:
“We shouldn’t call them consumers. We should call them people”.
I agree. People aren’t just consumers. They’re parents, partners, workers, carers, friends, neighbours, worriers, optimists and...
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| Subscribers | Engagement | 69 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Helping to understand people through data
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