Dose of Reality
Mark Hadfield, James AddlestoneReal human insight from around the UK. Dose of Reality explores what we can learn from people’s lives, behaviours and contradictions, and how reality can improve research, strategy and decision-making.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 15 | Founded | 3 months ago | Last Issue | 7 days ago |
| Active | |||||
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dosesofreality.substack.comLatest Issues
Unearthing strategy magic: Findings from the APG
Earlier this year, through Meet the 85%, I led a research project with the Account Planning Group.
We spoke to nine authors of award-winning papers from the 2025 APG Awards.
Different agencies. Different categories. Different briefs....
Using Dose of Reality to brief creatives better
Dose of Reality is being built around a simple idea:
Real human understanding should be easier to access, easier to use and harder to ignore.
But because Dose of Reality is a new kind of research platform, part of my job is to show how it...
AI: The best listening machine ever?
One way of thinking about AI is that it’s like the most incredible listening machine we’ve ever had.
Four years ago a good model could keep about one short interview transcript in mind (working memory) at once*. It is now the equivalent o...
Say Goodbye to the 'Honeymoon Period'
The phone comes out and is placed on the table. Sometimes face down, as if that makes it less present. Sometimes face up, with the screen flashing throughout the conversation. Then it beeps, we pause, they (may) apologise, we continue.
I...
Using Dose of Reality for inspiration
Dose of Reality is being built around a simple idea:
Real human understanding should be easier to access, easier to use and harder to ignore.
But because Dose of Reality is a new kind of research platform, part of our job is to show how i...
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| Subscribers | Engagement | 70 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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The writers behind this newsletter.
Helping to understand people through data
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