Dose of Reality
Mark Hadfield, James AddlestoneReal human insight from around the UK. Dose of Reality explores what we can learn from people’s lives, behaviours and contradictions, and how reality can improve research, strategy and decision-making.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 4 | Founded | a month ago | Last Issue | 5 days ago |
| Active | |||||
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dosesofreality.substack.comLatest Issues
When is statistical significance insignificant?
You want a number. A round, defensible, sounds-about-right number. Most importantly, a statistically significant number. You know, a proper number you can put in front of people to prove the point.
This is a sweeping statement, but I woul...
Reality Signal #1: Families are buying certainty, not just 'value'
As we continue our visits to homes all around the country, we’re starting to see clear themes emerge from the people we’re talking to.
Reality Signals is a series of newsletters where we bring together those patterns and share them with yo...
Bridging the Reality Gap
Thanks for subscribing to the new Dose of Reality Newsletter. For our first regular post, we wanted to tell you why we are building Dose of Reality and what it’s here to achieve.
Before we go into it, a quick question. If you watched the...
Time to get back to reality
Today, we are launching Dose of Reality.
There is a problem we’ve been thinking about for a while. In fact, grandiose as it sounds, we believe it’s one of the biggest challenges businesses, and perhaps society, currently faces.
Busin...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Dose of Reality.
| Subscribers | Engagement | 68 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Helping to understand people through data
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