Reletter
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Real human insight from around the UK. Dose of Reality explores what we can learn from people’s lives, behaviours and contradictions, and how reality can improve research, strategy and decision-making.

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues11Founded2 months agoLast Issue43 hours ago
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Artwork for Dose of Reality

Latest Issues

Using Dose of Reality for inspiration

Dose of Reality is being built around a simple idea:

Real human understanding should be easier to access, easier to use and harder to ignore.

But because Dose of Reality is a new kind of research platform, part of our job is to show how i...

43 hours ago
1

Reality Signal #2: One holiday may no longer be enough

As we continue visiting homes around the UK, we are beginning to see an interesting tension in the way families talk about holidays.

They want to recover from everyday life.
But they also want to discover more of the world.

The problem...

7 days ago
3

We joined Ed Cotton on the Inspiring Futures podcast

We do not usually publish newsletters at the weekend.

Weekends should be a chance to spend time in our own realities: with family, friends and the people we care about, getting outside, exploring or simply enjoying a bit of space away from...

11 days ago
1

The Uncertainty Tax

Imagine 3 scenarios. An economy with:

  1. No Risk or Uncertainty: Your relative overall wealth is perfectly correlated with your own behaviour - no other variables present whatsoever. At an individual level, inheritance, health, family si...
12 days ago
4

Why Dose of Reality is right for Britain now

A new Prime Minister moving at pace

Britain is changing.

A new Prime Minister has only been in post a week or so, but he’s moving at pace. His opening message is clear: Britain has been centralised for too long. With the opening of No...

15 days ago
5

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Authors

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  • Mark Hadfield
  • James Addlestone

    Helping to understand people through data

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