Most founders think they have a “plan” for next year. But when you look closely, it’s not a plan - it’s more of a wish list, a mood board, a Google Doc of hopes, or a recycled version of last year with new...

6 months ago

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🟣 Magenta Sunday: The Day You Stop Flying Your Business on Guesswork

Let’s start with a truth most founders never hear:

Magenta isn’t real. Neither is Purple. Your brain literally invents it to fill in a gap between two colours that don’t naturally blend. Yes, it’s science.

Think about that.

When the sign...

6 months ago

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Purple 🟣 Saturday: Correcting Your Vision Before 2026 Hits

Purple isn’t real.

It doesn’t exist in the physical world. There is no single wavelength for it. Your brain literally invents purple so reality feels complete.

And magenta? Also fake - a neural illusion.

Your eyes can’t make sense of the...

6 months ago

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The Black Friday Illusion: Why Founders Keep Buying Noise Instead of Clarity

It happens every year.

Black Friday rolls in, the internet explodes, and founders, entrepreneurs, solopreneurs, consultants - you know - smart, ambitious, driven people - start acting like consumers instead of leaders.

We load up on tools...

6 months ago

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Doyle Buehler

\ud83d\ude80 Founder. Operator. Systems Builder. I help founders escape chaos with high-velocity 100 Day FlightPath. Builder of FlightJournal, Otto Pilot, & FlightClub. This isn’t “content.” It’s the cockpit. Buckle in. Let's Fly.

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