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Drea Says Product Things

andrea saez

Occasional rants about product things. Let's demystify things together!

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Issues50Founded4 years agoLast Issue2 months ago
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Latest Issues

Claude put me out of business

Hey all,

Forma is shutting down.

Well, sort of.

I built Forma PM because narrative fragmentation is one of the most underestimated revenue problems in product. PMs and PMMs working in silos, launches that lose momentum before they start...

2 months ago
2
2

The Lovable + SEO Problem

If you’ve built your site with Lovable, there’s a very good chance that every page you’ve carefully crafted is serving search engines an empty shell — a blank <div id="root"></div> with zero content. Your headings, your calls to action, y...

3 months ago
6

Building, Breaking, Fixing

Hi friends,

I’ve been deep in the build-learn-build loop again, and this past month taught me more than I expected. Forma PM grew in ways that feel quieter but more meaningful. Stability work, architecture fixes, value chains, a few securi...

4 months ago
5
2

The simple fix it that f*cked up my day

What started as a quick onboarding tweak turned into a 6-hour debugging odyssey through recursion hell, state management purgatory, and the occasional existential crisis.

Yes, I cried.

The goal was innocent enough:

I should change the...

7 months ago
2

Vibe coding: 5 lessons learned this week

A fast build week at Forma. We shipped experiments, spoke with users, and cleaned up our story. Here are five takeaways you can use right away.

1. Data security is a competitive differentiator

Users are genuinely concerned about shar...

7 months ago
4
3

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  • andrea saez

    Head of PMM, author, speaker, and professional tinkerer

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