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Making Cents

Drew Fallon
Hundreds of paid subscribers

Institutional grade equity research on CPG businesses from a former research analyst, CFO, and now co founder/CEO of Iris - the financial operating system for consumer brands

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues150Founded2 years agoLast Issue10 days ago
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drewfallon.substack.com
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Latest Issues

Prestige Consumer's $1B Acquisition of Breathe Right - the deal no ones talking about

This week, Prestige Consumer Healthcare (NYSE: PBH) - a $2b mkt cap rollup of OTC brands including Dramamine, Clear Eyes, and more - closed its $1.045B acquisition of nasal strip brand Breathe Right.

The reason I want to go deep into this...

10 days ago
5

Breathe Right Comps & Debt Model

https://drive.google.com/drive/folders/1Ljw1SZt7Yzo71rhJkh2SD8rczUm3nMed?usp=drive_link

https://drive.google.com/drive/folders/1Ljw1SZt7Yzo71rhJkh2SD8rczUm3nMed?usp=drive_link

10 days ago
Paid

Benchmarking a Great Supplements Brand

What makes these brands cash printers

Why historically do investors like software companies so much?

17 days ago
13
Paid

MISS MOUTHS FINANCIALS

https://drive.google.com/drive/folders/1snuqiStuSSzNw3wSIsU3f4oD6cQkaRKL?usp=drive_link

https://drive.google.com/drive/folders/1snuqiStuSSzNw3wSIsU3f4oD6cQkaRKL?usp=drive_link

a month ago
1
Paid

CHURCH & DWIGHT ACQUIRES MISS MOUTH MESSY EATER FOR $325M

try saying that 5 times fast

Alllllllright boys and girls we got another one. I always like these ‘smaller’ deals because they outline what is a much more realistic outcome for consumer brands broadly. $300m is very much in the sweet spot...

a month ago
3
Paid

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  • Drew Fallon

    Co-Founder & CEO of Iris Finance | Former CFO of Mad Rabbit

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