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Making Cents

Drew Fallon
Hundreds of paid subscribers

Institutional grade equity research on CPG businesses from a former research analyst, CFO, and now co founder/CEO of Iris - the financial operating system for consumer brands

Platform
Substack
PricingOnly paid issuesPublishesTwice weekly
Issues147Founded2 years agoLast Issue10 days ago
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Latest Issues

MISS MOUTHS FINANCIALS

https://drive.google.com/drive/folders/1snuqiStuSSzNw3wSIsU3f4oD6cQkaRKL?usp=drive_link

https://drive.google.com/drive/folders/1snuqiStuSSzNw3wSIsU3f4oD6cQkaRKL?usp=drive_link

10 days ago
1
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CHURCH & DWIGHT ACQUIRES MISS MOUTH MESSY EATER FOR $325M

try saying that 5 times fast

Alllllllright boys and girls we got another one. I always like these ‘smaller’ deals because they outline what is a much more realistic outcome for consumer brands broadly. $300m is very much in the sweet spot...

10 days ago
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Updated thoughts on IM8 ($PRE)

A deep dive into the cohort model

IM8 is no doubt one of the hottest brands in consumer right now. I was the first to start talking about the company - I’ve researched, modeled, and written extensively about the business. The CEO danny cam...

a month ago
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IM8 1Q26 Analysis

a month ago
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How a great subscription business model works

A deep dive into what makes the best brands chad scale

These days it seems as though subscription models are completely unstoppable.

a month ago
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  • Drew Fallon

    Co-Founder & CEO of Iris Finance | Former CFO of Mad Rabbit

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