DRIP FEED
Tanita de RuijtFood, culture and trends with a splash of anthropology. By Tanita de Ruijt.
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 3 | Subscribers | Read | tanitaderuijt.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Decoding Pinterest’s Cherry Aesthetic
Are we over purpose-based marketing? Or has it evolved? This question came up at work the other day, prompted by a Guardian article about marketing’s “woke” rebrand and the ways in which it has fuelled the far right.
From Woke to Regressive: The Evolution of Wellness Ideals
There are a few themes going on food and drink right now. For starters, a concern for ultra-processed foods, and an interest in traditional comfort foods that trigger memory or aspirations—whether real or imagined—and emotion. We’ve seen a ...
Culinary Shifts 2025
My culinary trend predictions for 2025 start with a macro view. Stay tuned as I show you how these big-picture shifts might play out on our plates, offering examples of what trends to expect—and, of course, why.
Authors
The writers behind this newsletter.
Creative culinary strategist. Working mostly on product innovation. Former chef and published cookbook author/food writer.
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