DTC News by Workspace6
The FOMO-killer of DTC/Ecom Newsletters.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 175 | Last Issue | 7 days ago | Active |
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news.workspace6.ioLatest Issues
Issue 239: Your best campaign expires Aug 17 🥳
Somewhere in your Google Ads account is a campaign that has been outperforming its instructions. You told it to acquire customers at ten dollars. It has been acquiring them at five. It did not mention this, because good news does not genera...
Issue 238: KitKat nabbed ALL the Lions.
It is July 1st. The year has reached its structural midpoint, which means the eCommerce internet has collectively decided that Q4 is won in July, and has begun acting accordingly.
You will feel it before you see it. A low hum across Linked...
Issue 237: Stop Optimizing for the Quantifiable
Every store has a returns policy, and most were written by the founder, eighteen months ago, who believed deeply in the customers and had not yet met very many of them.
It is a generous document. Sixty-day window. Free label. And, in the c...
Issue 236: Bold Claim: How much has REALLY changed in ecom?
Every brand that gifts product keeps a record of it. The record is usually called something like "Seeding Tracker" or "Gifting Q2," and it is not, strictly speaking, an asset. It is closer to a memorial.
It has columns. Name. Handle. Follo...
Issue 235: Tom Brady Wants You to Swallow His Good Nut
Somewhere in your shared drive there is a folder. Inside the folder is a PowerPoint file. Inside the file, currently unopened, is the sum total of everything the last agency learned about your brand in eighteen months of billing you for it....
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