Reletter
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Your Content Should Sell

Matthew Gattozzi

Your Content Should Sell is a free a newsletter that gives you practicals about creating content for your brand. It’s a must-read among DTC marketers and business leaders.

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Beehiiv
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Issues124Last Issue14 days agoActive

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Latest Issues

Your Brand Account Is the Problem

Social media has an "old way" of doing things now.

Think about that for a second. A medium that didn't meaningfully exist 20 years ago already has a legacy approach. An outdated playbook. A wrong answer.

That's how fast this has moved....

14 days ago

The Brief Is the Contract

I jumped in to fix an edit recently.

The cut wasn't landing. The pacing felt off.

I stepped in to make a correction - which is fine. That's part of the process.

But I sat with it afterward and asked myself a harder question: how d...

19 days ago

I Hired an AI Employee

There's a Raspberry Pi sitting on a desk in our studio right now. It's about the size of my wallet.

Just a small computer connected to a few different AI models, quietly doing work in the background.

Every single day, it creates briefs,...

3 months ago

Your growth problem isn't conversion. It's surface area.

I'm going to share something that might feel counterintuitive, especially if you've been deep in CRO dashboards and conversion rate spreadsheets.

Your biggest problem right now probably isn't conversion. It's that not enough people know y...

3 months ago

Why AI might make us worse advertisers

Look, I'm not here to fear-monger about AI.

We're living in an incredible moment. The technology available to us right now, what we can automate, what we can create, what we can build, it's genuinely overwhelming in the best possible way....

4 months ago

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  • Matthew Gattozzi

    Founder of Goodo Studios

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