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Subscription LTV Playbook™

Rahi Jain

Subscription retention playbooks for $1M+ DTC brands. Weekly.

Platform
LinkedIn
PricingOnly free issuesPublishesTwice weekly
Issues20Last Issue4 days agoActive

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Latest Issues

What's a Good Subscription Retention Rate? (Order 3 Benchmarks)

Ask two subscription apps what good retention looks like for a supplement brand.

Skio says 70 to 80% of supplement subscribers churn before order 3. So 20 to 30% are left.

Recharge looked at 1,800 supplement brands. 57.6% were still there...

4 days ago
8
4

7 Subscription Numbers That Lie | What to Track Instead

A founder told me last week, "We have a 43% save rate. It's a false economy."

Almost none of the subscribers his cancel flow saved ever paid him again.

This week I opened four subscription dashboards: Recharge, Loop, Skio and Stay AI.

Ev...

9 days ago
7
2

5 psychology tricks that make people pick a subscription

The Economist once offered three subscriptions.

Web only for $59. Print only for $125. Print and web for $125.

Dan Ariely tested it on 100 students. 84 picked print and web. 16 picked web only. Nobody picked print only.

Then he took away...

12 days ago
10
8

Dr. Squatch Subscription Breakdown: How do you put a $6 soap on subscription?

How do you put a $6 bar of soap on subscription?

How do you put deodorant, shampoo, and face wash in the same one?

And does every product even need to be on it?

Dr. Squatch had 75,000 people on subscription by early 2022. Three years la...

15 days ago
11
2

How to Engineer a Habit Around Your Product: Atomic Habits for Subscription Brands

What is the one thing you have used every day for years?

A supplement, a gummy, a serum, a protein shake.

Most people have one. Even as simple as soap or coffee.

Now ask why that one stuck and the others did not. The answer is rarely tha...

18 days ago
11
2

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  • Rahi Jain
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