Subscription LTV Playbook™
Rahi JainSubscription retention playbooks for $1M+ DTC brands. Weekly.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 21 | Last Issue | 8 days ago | Active |
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2 BFCM Mistakes Every Subscription Brand Makes
Your subscription is 20% off all year. Your Black Friday sale is 30% off one-time.
Which one would you pick?
Most of your new customers pick one-time. You buy your biggest cohort of the year at your lowest margin, and most of them never o...
What's a Good Subscription Retention Rate? (Order 3 Benchmarks)
Ask two subscription apps what good retention looks like for a supplement brand.
Skio says 70 to 80% of supplement subscribers churn before order 3. So 20 to 30% are left.
Recharge looked at 1,800 supplement brands. 57.6% were still there...
7 Subscription Numbers That Lie | What to Track Instead
A founder told me last week, "We have a 43% save rate. It's a false economy."
Almost none of the subscribers his cancel flow saved ever paid him again.
This week I opened four subscription dashboards: Recharge, Loop, Skio and Stay AI.
Ev...
5 psychology tricks that make people pick a subscription
The Economist once offered three subscriptions.
Web only for $59. Print only for $125. Print and web for $125.
Dan Ariely tested it on 100 students. 84 picked print and web. 16 picked web only. Nobody picked print only.
Then he took away...
Dr. Squatch Subscription Breakdown: How do you put a $6 soap on subscription?
How do you put a $6 bar of soap on subscription?
How do you put deodorant, shampoo, and face wash in the same one?
And does every product even need to be on it?
Dr. Squatch had 75,000 people on subscription by early 2022. Three years la...
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Audience Metrics
Subscribers, engagement, traffic and sponsorship for Subscription LTV Playbook™.
| Subscribers | Engagement | 75 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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