Duct Tape Theory
Sunny FasslerDuct Tape Theory features tastemakers, athletes, brands and culture in sports, action sports, lifestyle, travel, and the outdoors through audio, video, and the written word.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 28 | Founded | 3 years ago | Last Issue | 9 months ago |
| Active | |||||
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ducttapetheory.comLatest Issues
The 115%: Athletes, faith, and the fragile deal with God
Why the 100% versus 115% debate is more complicated than either believers or skeptics want to admit.
The beach smelled like fried sausage and sunscreen, a bad mix that clung to your clothes the way salt does after a long paddle. Onshore wi...
Long read | When selling nothing becomes everything: How lifestyle brand advertising sanitized itself into irrelevance
What the American Eagle debate reveals about the sanitation of brand marketing - and what it means for the future of sports and lifestyle marketing.
The notification hits my phone at 7:47 AM -another LinkedIn bro dissecting Sydney Sweeney'...
When walking away means moving forward
Shaun Tomson had his fair share of highs and lows during his career | @Dan Merkel | Backdoor 1981
As part of our Mental Health Chapter, we look at professional surfing's toughest reality.
Life on tour is a whirlwind of emotions, time zone...
"The money's gone". Inside the surf industry's multi million dollar collapse with O'Neill's VP of Sales Paul Harvey
History has a strange way of repeating itself. If you have been around the surf and action sports industry, I'm sure you'll remember the year 2010.
The big three – Rip Curl, Quiksilver, and Billabong – started their long, rocky road throu...
The day surfing stopped being about winning
Thunder cracked through clear skies the day Shaun Tomson's friend walked into that hospital room, claiming to have a message from Matthew. One bolt of lightning, no clouds in sight. For Tomson, who'd spent decades mastering the art of showi...
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Authors
The writers behind this newsletter.
I help brands in action sports, sports, lifestyle, outdoor, and travel communicate better through stories.
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